Welcome to our newest joint Diggintravel-Atmosphere Research “Digital Airline Cabin Talks” interview with airline ancillary revenue leaders, sponsored by SITA CrewTab. Recently, Iztok and I had the opportunity to talk with Jake Maloney, Frontier Airlines’ Senior Manager, Ecommerce. We were thrilled to speak with Jake because Frontier Airlines is a digital commerce powerhouse. In its Q1 2022 earnings release, the airline announced that it generated an...
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Welcome to our second Airline Digital Cabin Talk interview, where we bring you insights from airline ecommerce and ancillary leaders. In the latest edition, Iztok and I had the great pleasure to speak with James Lee Barrett. Lee’s impressive airline career includes roles in Cabin Crew Development and Performance and Development Management at Air New Zealand at its head office in Auckland, Head of Customer Service...
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Airline digital commerce focuses extensively on efforts to maximize revenue during the initial reservation and, sometimes, at various post-booking intervals. Aside from merchandising products such as extra-legroom economy seats or cabin up-sells and upgrades, airlines rarely pay much attention to the retailing opportunities that exist in the cabin. They just… happen. But there are smart airlines out there that do more – in some cases, a...
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This is the first article in our new Airline Digital Talks podcast series. We're starting the new cycle of our Airline Digital Optimization Yearbook project, and during the research phase, I interacted with a lot of great digital minds from our industry. With the new series, we want to bring more exposure to the work of these airline digital professionals. How did the pandemic change their work?...
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When I was thinking about what the first article and podcast in 2021 should be, the choice was quite easy. It had to be the 2021 travel industry outlook – more specifically, a look into the future of travel distribution. Why? The first reason is that everybody is intrigued with how the future of travel distribution and retailing will look, especially in the post-pandemic world. The second reason...
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I didn't want this to be just another airline industry trends 2020-2021 article. (You know, the one where we write about the "unprecedented times" and add a chart to show how bookings have fallen off compared to last year.) Instead, to see what questions airline industry professionals are asking themselves right now, we asked you. Together with my colleague and fellow travel analyst Henry Harteveldt, I reached...
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"What will change? How do you see things happening now impacting the future of airline distribution?" I got this question recently when I was talking to a friend who works for a big European airline. Same as all of us at the moment, I didn't have a clear answer. Everybody knows things are going to change. The key question is not “will things change?”, but “how much...
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Do you know the two top airline search terms on Google? If you guessed “airline digital transformation” and “airline ancillary revenue,” you got it right. And right after digital transformation comes digital innovation. If you don't believe me when I say that the airline digital transformation narrative is a really hot topic, ask Qantas chief executive Alan Joyce. In his recent interview for The Australian, he predicted...
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Do you want to know the latest airline industry trends? Is generating more ancillary revenue still a top priority for airlines? Why do airlines want to become like OTAs, and why are some airlines talking about becoming digital companies? How good exactly are airlines at becoming real digital retailers? If you want to know answers to the above questions, then look no further! Latest Airline Industry Trends Provided by 45...
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Should airlines become OTAs? This is a question I have heard a lot lately. Hence, I wrote how some of the airlines are already flirting with the OTA model in my 2019 Airline Ancillary Revenue Trends article. The article is our most-read article currently, so there is certainly buzz around the OTA idea. You probably heard about how your airline needs to take a bigger piece of...
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