Lately at Diggintravel, we’ve been putting a ton of emphasis on that big strategic picture, especially when it comes to the exciting world of data science, artificial intelligence (AI) and new game-changing large language models (LLMs). But at its very core, Diggintravel was crafted with a single mission in mind – to serve up practical, hands-on insights tailor-made for you, the airline digital professional. Today, we’re...
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Writing an article about ChatGPT for airlines was long overdue. By now, everybody has heard about it and most of us have played around with it, meaning we’ve at least used the ChatGPT prompt to see how it works. But ChatGPT and the new artificial intelligence models are much more than that. There is so much partial and unstructured information about ChatGPT that I felt there...
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Diggintravel is your best resource for ecommerce and digital benchmarks. For the fourth straight year, Diggintravel conducted an airline survey to understand airline digital maturity when it comes to various parts of digital optimization: digital team setup, digital optimization skills, user and UX research activities, digital analytics, experimentation & A/B testing, digital optimization tools, internet booking engine flexibility and organizational support for digital optimization. Below you...
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It's been almost three years since we started the Diggintravel Podcast, bringing you insights from the smartest airline and travel industry leaders. My first podcast guest was Lennart Dobravsky from Lufthansa Innovation Hub, and when I looked up our podcast download statistics, I saw that to date, that talk remains our most downloaded episode ever. Well, that wasn't a big surprise since Lufthansa Innovation Hub is...
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Diggintravel is your best resource for ecommerce and digital benchmarks. For the fourth straight year, Diggintravel conducted an airline survey to understand airline digital maturity when it comes to various parts of digital optimization: digital team setup, digital optimization skills, user and UX research activities, digital analytics, experimentation & A/B testing, digital optimization tools, internet booking engine flexibility and organizational support for digital optimization. Below you...
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I was in the middle of my podcast talk with Lukas Vermeer, Director of Experimentation at Booking.com, when it hit me. We were talking about how experimentation helps you build better travel digital products when Lukas said something really powerful. Rolling out features is not the goal. Solving customer problems is the goal. And we don’t know which of the features that we’re rolling out are actually...
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The goal of this paper is to provide you with insights into key 2021 airline digital trends that will define the airline industry in the future. What is the best way to learn what will be the key 2021 airline digital trends? Probably to ask the airline industry’s digital leaders themselves. At the beginning of January 2021, I reached out to more than 20 airline digital leaders and...
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When I was thinking about what the first article and podcast in 2021 should be, the choice was quite easy. It had to be the 2021 travel industry outlook – more specifically, a look into the future of travel distribution. Why? The first reason is that everybody is intrigued with how the future of travel distribution and retailing will look, especially in the post-pandemic world. The second reason...
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"It's GREAT… BUT I don't think it's the right time to invest in airline marketing education." "Looks really COOL… BUT unfortunate timing as most airlines have cut their training budget." You've probably seen that we just launched a brand new Airline Digital Retailing Academy. During the design phase, I reached out to more than 100 different airline professionals to get their feedback. I wanted to hear what airline...
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If you want to deep dive into the state of airline ecommerce, you've come to the right place. Diggintravel is your best resource for ecommerce and digital optimization benchmarks. For the third straight year, we conducted an airline survey to understand airline ecommerce maturity when it comes to various parts of digital optimization: team setup, skills, user and UX research activities, digital analytics, experimentation & A/B...
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