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Author: Iztok Franko

Building innovative airline digital products Southwest Airlines

I've been doing airline digital research and benchmarks for years now. My biggest learning from our research is that airlines who are good at all the things we benchmark (analytics, UX and user research, experimentation) are the ones who really build innovative airline digital products. In a nutshell, digital optimization and experimentation is all about being customer centric. You need to understand your customers so you...

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2022 Airline Digital Optimization Yearbook

Diggintravel is your best resource for ecommerce and digital benchmarks. For the fourth straight year, Diggintravel conducted an airline survey to understand airline digital maturity when it comes to various parts of digital optimization: digital team setup, digital optimization skills, user and UX research activities, digital analytics, experimentation & A/B testing, digital optimization tools, internet booking engine flexibility and organizational support for digital optimization. Below you...

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Airline Digital Analytics Evolution at Air New Zealand

This is the 5th and last 2021 talk in our Airline Data Talks series. Being more data-driven is always something that comes up when I talk to airline digital professionals, so we hope that this series will help you with your airline digital analytics evolution. Check out our special airline digital analytics content hub for special analytics resources and insights by airline analytics leaders. For our final...

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Airline Digital Experience Analytics

There is one thing you need to do if you want to build a great digital user experience: you need to understand your customers. You need to know their pain points, you need to see where they struggle on your website, you need to know where they have problems in your app. How can you know all that? Airline digital experience analytics is the answer. We talk...

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Airline Experimentation Talks - Ben Labay

This is not another article about airline experimentation. If you read our blog, you know we’ve done plenty of these. This is an article (and podcast) about how to build better airline digital products. And the most important part of building better digital products is to make faster and better decisions. Before we get into how you can do that, let me tell you something else....

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Airline Digital Analytics Implementation at VivaAerobus

I've been doing airline ecommerce consulting and benchmarks for a long time, and I've rarely seen a proper airline digital analytics implementation. If you want to do smart airline digital marketing, knowing how your business (e.g., website) is performing should be kind of a no-brainer, right? Proper measurement should be at the core of managing any business, especially a digital one. By proper, I mean you need...

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Airline Innovation Talks with Alberto Terol Conthe from Iberia

"Iztok, I love your new podcast series. You had an airline digital talk. Then you did an airline data talk. What's next?" This is what somebody asked me recently on LinkedIn. For me, the next step was obvious: next in line was an airline innovation talk. Why an airline innovation talk? Because recently when I was thinking about innovative solutions, I started to think, where does innovation...

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Airline Digital Talks - Remus Moraru Wizz Air

This is the first article in our new Airline Digital Talks podcast series. We're starting the new cycle of our Airline Digital Optimization Yearbook project, and during the research phase, I interacted with a lot of great digital minds from our industry. With the new series, we want to bring more exposure to the work of these airline digital professionals. How did the pandemic change their work?...

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Customer retention in travel on latest Diggintravel Podcast

When I talk to students in our Airline Digital Academy, I often ask them about the biggest challenge in airline or travel marketing. Customer retention in travel is rarely the first thing that comes to mind. But when we start talking about the challenges of uniqueness (how unique your solution is, whether it’s solving any unique problem), relevancy, and frequency (how often your product or service...

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