After introducing the bigger picture in the first part of the How Airlines Become Data Driven series, it's time to get much more practical. In the previous article and podcast episode, I argued that becoming data driven is less about analytics tools and fancy dashboards, and much more about building habits, routines, and a shared understanding of the business. But every journey needs a starting point. I start...
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After a six-month break, the Diggintravel Podcast is back. Over the last few years, Diggintravel has evolved from practical articles on airline digital marketing, ecommerce, UX, and analytics into a platform featuring conversations with airline leaders, digital executives, and industry experts. Those discussions resulted in more than 70 podcast episodes and countless lessons from some of the smartest people in the industry. But while the interviews were...
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After spending much of 2025 on our Airline Leaders Series, in cooperation with our partners at 815Labs, talking to airline CMOs, CDOs, and digital leaders, we decided to close the year with something a bit different. Instead of another high-level leadership conversation, we wanted to dig deep into one specific topic—one that kept coming up in those interviews, sits high on many airline agendas, and that...
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This is the fifth conversation in our 2025 Airline Leaders Series, produced in collaboration with our partners at 815Labs, whose continued support makes it possible for us to meet airline leaders in person and share their stories. Today’s interview is a bit different from our usual digital-focused discussions. With Jason Ward, Vice President of Marketing and People at Azul Airlines, we explored the airline brand from...
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This is the fourth conversation in our 2025 Airline Leaders Series—produced in collaboration with our partners at 815Labs, whose support makes it possible for us to meet airline digital leaders in person and share their stories firsthand. This and the next interview were both recorded in Lisbon, Portugal, during the World Aviation Festival. It was a great opportunity to connect with inspiring airline professionals from around...
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This is the third conversation in our 2025 Airline Leaders Series, and like the previous two, we recorded it in person—with the generous support of our partners at 815Labs. Their help allows us to meet airline digital leaders where they are, sit down face-to-face, and really understand the people, backgrounds, and thinking that drive innovation in our industry. After previous stops in Belgrade, Mallorca, and Istanbul,...
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After a successful 2024 run of the Airline Leaders Interview Series, where ecommerce, digital, and marketing leaders from across the industry shared their goals, challenges, and insights, we’re back with a brand-new 2025 edition. Thanks to your great feedback and the continued support from our partner, 815Labs, we’ve taken the series to another level. That means deeper conversations, a stronger focus on personal growth, and perhaps...
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After a successful 2024 run of the Airline Leaders Interview Series—where ecommerce, digital, and marketing leaders from across the industry shared their goals, initiatives, challenges, and future outlooks—we’re back for another year of deep conversations. Thanks to the great feedback and with continued support from our partner 815Labs, the 2025 edition brings even more. This time, we’re adding a personal growth angle to each discussion—something many...
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Welcome to the latest deep dive in our Airline UX Series, brought to you in partnership with 815Labs! I always feel a bit sad when great digital minds leave the airline industry. But at the same time, it’s a perfect opportunity to reflect on key learnings. Remus Moraru is one of those great minds. Over the past seven years, he built digital products and UX teams...
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Welcome to the fifth installment in our Airline UX Series in partnership with 815Labs! Throughout this series, we’ve explored insights from UX strategists, digital product leaders, UX mentors, and ecommerce experts. Now, it’s time to add a crucial missing layer to the conversation: data. To dive into this essential topic, we spoke with someone at the forefront of collecting, analyzing, and measuring UX for one of the...
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