This is the third installment in my new podcast series, How Airlines Become Data Driven, where I'm sharing practical lessons from more than five years of working with airline ecommerce, digital marketing and analytics teams. The series follows a simple progression. In the first episode, we stepped back and looked at the bigger picture. Becoming data driven isn't really about dashboards, AI or the latest technology. It's...
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After introducing the bigger picture in the first part of the How Airlines Become Data Driven series, it's time to get much more practical. In the previous article and podcast episode, I argued that becoming data driven is less about analytics tools and fancy dashboards, and much more about building habits, routines, and a shared understanding of the business. But every journey needs a starting point. I start...
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After a six-month break, the Diggintravel Podcast is back. Over the last few years, Diggintravel has evolved from practical articles on airline digital marketing, ecommerce, UX, and analytics into a platform featuring conversations with airline leaders, digital executives, and industry experts. Those discussions resulted in more than 70 podcast episodes and countless lessons from some of the smartest people in the industry. But while the interviews were...
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After spending much of 2025 on our Airline Leaders Series, in cooperation with our partners at 815Labs, talking to airline CMOs, CDOs, and digital leaders, we decided to close the year with something a bit different. Instead of another high-level leadership conversation, we wanted to dig deep into one specific topic—one that kept coming up in those interviews, sits high on many airline agendas, and that...
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Welcome to the fifth installment in our Airline UX Series in partnership with 815Labs! Throughout this series, we’ve explored insights from UX strategists, digital product leaders, UX mentors, and ecommerce experts. Now, it’s time to add a crucial missing layer to the conversation: data. To dive into this essential topic, we spoke with someone at the forefront of collecting, analyzing, and measuring UX for one of the...
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A modern airline digital commerce tech stack is seldom highlighted as a differentiator within the airline industry. At Diggintravel, we often discuss how effective digital marketing for airlines is a blend of UX, data analytics, experimentation, and marketing technology. Recently, you can add AI to the mix. But rarely do we see an airline declare their digital commerce tech stack as their differentiator. Well, flyadeal, an agile...
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For all you digital professionals who want to learn about airline product analytics, this Diggintravel Podcast episode is a must-listen. While working with various airlines and their digital teams, I’ve observed a common trend: they often start with a single digital team handling analytics, CRO, and optimization, and then expand to encompass multiple specialized digital product teams. One question that I often get in this process...
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This interview is part of our exclusive ‘Airline Leaders Series,’ conducted in collaboration with Branchspace – digital reinvented, aiming to transform airlines into better digital retailers. Throughout the series, we’ll highlight the key concepts that are shaping modern airline digital retailing, ensuring you gain valuable insights from each discussion. Leader: Ivan Karlovic Airline: Norwegian Role: Director - Data, Analytics & AI Location: Norway, Oslo Talks about: Data, Analytics, Artificial Intelligence, Machine...
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This interview is part of our exclusive 'Airline Leaders Series,' conducted in collaboration with Branchspace - digital reinvented, aiming to transform airlines into better digital retailers. Throughout the series, we'll highlight the key concepts that are shaping modern airline digital retailing, ensuring you gain valuable insights from each discussion. Leader: Liliana García Magaña Airline: VivaAerobus Role: Director Business Intelligence and Data Location: Amsterdam, Mexico City Talks about: Data, Web Analytics,...
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How can you measure your airline marketing effectiveness in the future? This question guides our exploration in the second part of the “Changes in Airline Marketing” mini-series. In the first episode, we talked to Juan Mendoza, editor of Martech Weekly, to understand the evolving role of marketing in the airline industry, particularly the increasing significance of marketing technology (MarTech). This shift from IT departments to marketing...
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