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Diggintravel's team and our three core pillars

Iztok Franko (Founder | Consultant)

Iztok is passionate about digital marketing and ecommerce. He has more than 10 years of experience as a CMO and CIO in airline, travel and multinational companies.

He currently works as a strategic digital marketing and ecommerce consultant for global airline and travel brands.

Through practicing true data-driven digital marketing, testing several ecommerce processes and experimenting with different team management approaches, he has established a conversion optimization framework that works.

Iztok also regularly writes and speaks about travel and airline marketing, ecommerce, conversion optimization and ancillary topics.

Iztok is a mentor and instructor at our new Airline Digital Retailing Academy.

Areas of expertise: airline ecommerce, digital marketing, ancillary revenue, digital analytic

Boštjan Kožuh (Consultant)

Boštjan helps companies connect business with technology, uncover insights locked within their data, and compete on analytics.

He is an expert in visualization, analytics and big data using Qlik, Microsoft and SAS platforms as well as R and Python. Boštjan also has past airline experience as head of a revenue management department.

In addition to his Master’s degree in business, Boštjan specializes in the area of artificial intelligence (AI) and machine learning. Recently he completed specialized AI trainings at Harvard and MIT – Massachusetts Institute of Technology.

His insights help Diggintravel’s clients to find new demand opportunities and conversion gaps and identify scenarios for optimization.

Boštjan is a mentor and instructor at our new Airline Digital Retailing Academy.

Areas of expertise: airline revenue management, analytics, business intelligence, AI and machine learning

Three Core Pillars of Diggintravel

In our experience, there are three attributes that you need to be successful in digital marketing. These three elements are also the three core pillars of Diggintravel:

  • Constant learning
  • Data-driven
  • Agile

These pillars define how we work and how Diggintravel will work going forward. Along with a passion for marketing, we believe these attributes are the foundation for smarter travel marketing.