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After a six-month break, the Diggintravel Podcast is back. Over the last few years, Diggintravel has evolved from practical articles on airline digital marketing, ecommerce, UX, and analytics into a platform featuring conversations with airline leaders, digital executives, and industry experts. Those discussions resulted in more than 70 podcast episodes and countless lessons from some of the smartest people in the industry. But while the interviews were...

After spending much of 2025 on our Airline Leaders Series, in cooperation with our partners at 815Labs, talking to airline CMOs, CDOs, and digital leaders, we decided to close the year with something a bit different. Instead of another high-level leadership conversation, we wanted to dig deep into one specific topic—one that kept coming up in those interviews, sits high on many airline agendas, and that...