COVID-19 has turned most of the things we do in the travel and airline industry upside down. Most of the processes you’ve been doing for the past ten or even twenty years are all of a sudden not relevant anymore. One of the areas where this is definitely true is how you do travel analytics and analyzing air demand. What should a new method of demand...
Read More
What would you tell me if I asked you what is the biggest challenge of measuring airline digital marketing effectiveness? I bet some of you would offer me this famous quote from American merchant John Wanamaker: Half the money I spend on advertising is wasted; the trouble is I don't know which half. Figuring out which of your digital marketing activities really work and which do not is a...
Read More
If you want to deep dive into the state of airline ecommerce, you've come to the right place. Diggintravel is your best resource for ecommerce and digital optimization benchmarks. For the third straight year, we conducted an airline survey to understand airline ecommerce maturity when it comes to various parts of digital optimization: team setup, skills, user and UX research activities, digital analytics, experimentation & A/B...
Read More
The current situation is scary. It’s making us all think! Overnight, we are all faced with the fact that nobody knows what will happen next. Will you need to downsize? If so, how much and for how long? When will your airline start to grow again? Will you need to change? If so, how much change? New features, new products, new solutions or even new business models? I'm...
Read More