How can you measure your airline marketing effectiveness in the future? This question guides our exploration in the second part of the “Changes in Airline Marketing” mini-series. In the first episode, we talked to Juan Mendoza, editor of Martech Weekly, to understand the evolving role of marketing in the airline industry, particularly the increasing significance of marketing technology (MarTech). This shift from IT departments to marketing...
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Let’s talk about airline martech! But first, let’s try to define what martech is. As I often do lately, I asked my AI assistant for help, and here’s the definition it provided: Martech, short for marketing technology, refers to the range of digital tools and software used to optimize and automate marketing processes. If you’re a loyal follower of Diggintravel content, then you know this platform is...
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I know how hard it is for airline digital marketers to keep track of everything that’s happening in the AI arena. In the fast-moving world of AI, four months is like four years! That’s why I decided to chat again with AI expert Bostjan Kozuh in the latest Diggintravel Podcast about the biggest airline AI developments over the past few months and how you can apply...
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Ravi Shankar Mallavarapu was one of our first guests on the Diggintravel Podcast back in 2020. At that time, he served as the Chief Growth Officer at AirAsia, where he was instrumental in scaling up and transforming AirAsia’s digital marketing team into a modern, data-driven growth unit, embodying the essence of modern airline digital marketing. Now, three years later, Ravi has transitioned to the role of...
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Lately at Diggintravel, we’ve been putting a ton of emphasis on that big strategic picture, especially when it comes to the exciting world of data science, artificial intelligence (AI) and new game-changing large language models (LLMs). But at its very core, Diggintravel was crafted with a single mission in mind – to serve up practical, hands-on insights tailor-made for you, the airline digital professional. Today, we’re...
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Writing an article about ChatGPT for airlines was long overdue. By now, everybody has heard about it and most of us have played around with it, meaning we’ve at least used the ChatGPT prompt to see how it works. But ChatGPT and the new artificial intelligence models are much more than that. There is so much partial and unstructured information about ChatGPT that I felt there...
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Given the recent changes, we have been placing significant emphasis on data science at Diggintravel, recognizing it as a logical choice. And if I were to pinpoint the most significant area for airlines where data science can have a substantial impact, it would undoubtedly be in airline dynamic pricing and dynamic offers, which can be seen as the holy grail. However, leveraging artificial intelligence to build...
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This is the second part of our series of talks about airline data science with Andres Bucchi, Chief Digital Officer at LATAM. If you missed the first part, where we talked about experimentation and scientific decision-making, you can find the summary and full podcast audio here. In the past, I’ve talked with airline chief digital officers and chief data officers about how to build a data-driven...
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I met Andres Bucchi, Chief Digital Officer at LATAM, last year in September in Amsterdam. He reached out to me after listening to my podcast chat with Harvard Business School professor Stefan Thomke. He wanted to brainstorm ideas about experimentation. What surprised me once we started talking is that he had ideas about running experiments not only in the digital space, but in the real-world,...
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This podcast talk is special! We started our Airline Digital Optimization survey back in 2017 to help people who work in airline digital optimization and CRO with valuable resources and industry benchmarks. I personally met many great friends along the way, including airline digital experts like Eveline Lee from Scoot and Ismael Monzon, a CRO and analytics expert at Air Europa, who supported our research from...
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