TopArticles

Diggintravel is your best resource for ecommerce and digital benchmarks. For the fourth straight year, Diggintravel conducted an airline survey to understand airline digital maturity when it comes to various parts of digital optimization: digital team setup, digital optimization skills, user and UX research activities, digital analytics, experimentation & A/B testing, digital optimization tools, internet booking engine flexibility and organizational support for digital optimization. Below you...

I was in the middle of my podcast talk with Lukas Vermeer, Director of Experimentation at Booking.com, when it hit me. We were talking about how experimentation helps you build better travel digital products when Lukas said something really powerful. Rolling out features is not the goal. Solving customer problems is the goal. And we don’t know which of the features that we’re rolling out are actually...

The goal of this paper is to provide you with insights into key 2021 airline digital trends that will define the airline industry in the future. What is the best way to learn what will be the key 2021 airline digital trends? Probably to ask the airline industry’s digital leaders themselves. At the beginning of January 2021, I reached out to more than 20 airline digital leaders and...

"It's GREAT… BUT I don't think it's the right time to invest in airline marketing education." "Looks really COOL… BUT unfortunate timing as most airlines have cut their training budget." You've probably seen that we just launched a brand new Airline Digital Retailing Academy. During the design phase, I reached out to more than 100 different airline professionals to get their feedback. I wanted to hear what airline...