This is the second part of our series of talks about airline data science with Andres Bucchi, Chief Digital Officer at LATAM. If you missed the first part, where we talked about experimentation and scientific decision-making, you can find the summary and full podcast audio here. In the past, I’ve talked with airline chief digital officers and chief data officers about how to build a data-driven...
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Diggintravel is your best resource for ecommerce and digital benchmarks. For the fourth straight year, Diggintravel conducted an airline survey to understand airline digital maturity when it comes to various parts of digital optimization: digital team setup, digital optimization skills, user and UX research activities, digital analytics, experimentation & A/B testing, digital optimization tools, internet booking engine flexibility and organizational support for digital optimization. Below you...
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I met Andres Bucchi, Chief Digital Officer at LATAM, last year in September in Amsterdam. He reached out to me after listening to my podcast chat with Harvard Business School professor Stefan Thomke. He wanted to brainstorm ideas about experimentation. What surprised me once we started talking is that he had ideas about running experiments not only in the digital space, but in the real-world,...
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This podcast talk is special! We started our Airline Digital Optimization survey back in 2017 to help people who work in airline digital optimization and CRO with valuable resources and industry benchmarks. I personally met many great friends along the way, including airline digital experts like Eveline Lee from Scoot and Ismael Monzon, a CRO and analytics expert at Air Europa, who supported our research from...
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This is the 5th and last 2021 talk in our Airline Data Talks series. Being more data-driven is always something that comes up when I talk to airline digital professionals, so we hope that this series will help you with your airline digital analytics evolution. Check out our special airline digital analytics content hub for special analytics resources and insights by airline analytics leaders. For our final...
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There is one thing you need to do if you want to build a great digital user experience: you need to understand your customers. You need to know their pain points, you need to see where they struggle on your website, you need to know where they have problems in your app. How can you know all that? Airline digital experience analytics is the answer. We talk...
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I've been doing airline ecommerce consulting and benchmarks for a long time, and I've rarely seen a proper airline digital analytics implementation. If you want to do smart airline digital marketing, knowing how your business (e.g., website) is performing should be kind of a no-brainer, right? Proper measurement should be at the core of managing any business, especially a digital one. By proper, I mean you need...
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Earlier this month, we started a new podcast series where we talk to airline professionals. In our first episode, we talked to an airline digital expert from Wizz Air. The next topic we wanted to talk about is data and analytics, so here is our first airline data talk. Data and analytics are a hot topic among airlines and we see many airlines investing in this...
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This is the first article in our new Airline Digital Talks podcast series. We're starting the new cycle of our Airline Digital Optimization Yearbook project, and during the research phase, I interacted with a lot of great digital minds from our industry. With the new series, we want to bring more exposure to the work of these airline digital professionals. How did the pandemic change their work?...
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"Data is the new oil" was probably one of the most popular airline clichés before COVID-19 hit. A data-driven airline definitely sounds smart, but can a data-driven approach help with airline recovery? Boston Consulting Group (BCG), one of the world's most renowned consultancy companies, definitely thinks so. They are stressing a data-driven approach as one of the key elements of recovery in their “Post-COVID-19 Flight Plan for...
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