Data & Analytics

Ravi Shankar Mallavarapu was one of our first guests on the Diggintravel Podcast back in 2020. At that time, he served as the Chief Growth Officer at AirAsia, where he was instrumental in scaling up and transforming AirAsia’s digital marketing team into a modern, data-driven growth unit, embodying the essence of modern airline digital marketing. Now, three years later, Ravi has transitioned to the role of...

Writing an article about ChatGPT for airlines was long overdue. By now, everybody has heard about it and most of us have played around with it, meaning we’ve at least used the ChatGPT prompt to see how it works. But ChatGPT and the new artificial intelligence models are much more than that. There is so much partial and unstructured information about ChatGPT that I felt there...

Given the recent changes, we have been placing significant emphasis on data science at Diggintravel, recognizing it as a logical choice. And if I were to pinpoint the most significant area for airlines where data science can have a substantial impact, it would undoubtedly be in airline dynamic pricing and dynamic offers, which can be seen as the holy grail. However, leveraging artificial intelligence to build...

This is the second part of our series of talks about airline data science with Andres Bucchi, Chief Digital Officer at LATAM. If you missed the first part, where we talked about experimentation and scientific decision-making, you can find the summary and full podcast audio here. In the past, I’ve talked with airline chief digital officers and chief data officers about how to build a data-driven...