Conversion optimization

As we do every year, the beginning of the year is reserved for our airline industry digital benchmarks. We're finalizing our 2023 Airline Digital Optimization survey results and plan to publish the 2023 Yearbook in the following weeks. While survey and self-assessment are a huge – and the most visible – part of our airline digital optimization research, talking to airline digital leaders is just as...

The most important piece of content you can find on the Diggintravel website is our yearly industry research paper where we benchmark airline digital optimization maturity. Apart from the airline self-assessment, talking to experts who have put airline digital optimization into practice is a key part of the research and insights. So, as we get deeper into our 2023 benchmarks, you can expect more interviews with...

This is not another article about airline experimentation. If you read our blog, you know we’ve done plenty of these. This is an article (and podcast) about how to build better airline digital products. And the most important part of building better digital products is to make faster and better decisions. Before we get into how you can do that, let me tell you something else....