I met Andres Bucchi, Chief Digital Officer at LATAM, last year in September in Amsterdam. He reached out to me after listening to my podcast chat with Harvard Business School professor Stefan Thomke. He wanted to brainstorm ideas about experimentation. What surprised me once we started talking is that he had ideas about running experiments not only in the digital space, but in the real-world,...
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This podcast talk is special! We started our Airline Digital Optimization survey back in 2017 to help people who work in airline digital optimization and CRO with valuable resources and industry benchmarks. I personally met many great friends along the way, including airline digital experts like Eveline Lee from Scoot and Ismael Monzon, a CRO and analytics expert at Air Europa, who supported our research from...
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As we do every year, the beginning of the year is reserved for our airline industry digital benchmarks. We're finalizing our 2023 Airline Digital Optimization survey results and plan to publish the 2023 Yearbook in the following weeks. While survey and self-assessment are a huge – and the most visible – part of our airline digital optimization research, talking to airline digital leaders is just as...
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The most important piece of content you can find on the Diggintravel website is our yearly industry research paper where we benchmark airline digital optimization maturity. Apart from the airline self-assessment, talking to experts who have put airline digital optimization into practice is a key part of the research and insights. So, as we get deeper into our 2023 benchmarks, you can expect more interviews with...
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I've been doing airline digital research and benchmarks for years now. My biggest learning from our research is that airlines who are good at all the things we benchmark (analytics, UX and user research, experimentation) are the ones who really build innovative airline digital products. In a nutshell, digital optimization and experimentation is all about being customer centric. You need to understand your customers so you...
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Diggintravel is your best resource for ecommerce and digital benchmarks. For the fourth straight year, Diggintravel conducted an airline survey to understand airline digital maturity when it comes to various parts of digital optimization: digital team setup, digital optimization skills, user and UX research activities, digital analytics, experimentation & A/B testing, digital optimization tools, internet booking engine flexibility and organizational support for digital optimization. Below you...
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This is the 5th and last 2021 talk in our Airline Data Talks series. Being more data-driven is always something that comes up when I talk to airline digital professionals, so we hope that this series will help you with your airline digital analytics evolution. Check out our special airline digital analytics content hub for special analytics resources and insights by airline analytics leaders. For our final...
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There is one thing you need to do if you want to build a great digital user experience: you need to understand your customers. You need to know their pain points, you need to see where they struggle on your website, you need to know where they have problems in your app. How can you know all that? Airline digital experience analytics is the answer. We talk...
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This is not another article about airline experimentation. If you read our blog, you know we’ve done plenty of these. This is an article (and podcast) about how to build better airline digital products. And the most important part of building better digital products is to make faster and better decisions. Before we get into how you can do that, let me tell you something else....
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This is the first article in our new Airline Digital Talks podcast series. We're starting the new cycle of our Airline Digital Optimization Yearbook project, and during the research phase, I interacted with a lot of great digital minds from our industry. With the new series, we want to bring more exposure to the work of these airline digital professionals. How did the pandemic change their work?...
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