There is one thing you need to do if you want to build a great digital user experience: you need to understand your customers. You need to know their pain points, you need to see where they struggle on your website, you need to know where they have problems in your app. How can you know all that? Airline digital experience analytics is the answer. We talk...
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This is not another article about airline experimentation. If you read our blog, you know we’ve done plenty of these. This is an article (and podcast) about how to build better airline digital products. And the most important part of building better digital products is to make faster and better decisions. Before we get into how you can do that, let me tell you something else....
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I've been doing airline ecommerce consulting and benchmarks for a long time, and I've rarely seen a proper airline digital analytics implementation. If you want to do smart airline digital marketing, knowing how your business (e.g., website) is performing should be kind of a no-brainer, right? Proper measurement should be at the core of managing any business, especially a digital one. By proper, I mean you need...
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"Iztok, I love your new podcast series. You had an airline digital talk. Then you did an airline data talk. What's next?" This is what somebody asked me recently on LinkedIn. For me, the next step was obvious: next in line was an airline innovation talk. Why an airline innovation talk? Because recently when I was thinking about innovative solutions, I started to think, where does innovation...
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Earlier this month, we started a new podcast series where we talk to airline professionals. In our first episode, we talked to an airline digital expert from Wizz Air. The next topic we wanted to talk about is data and analytics, so here is our first airline data talk. Data and analytics are a hot topic among airlines and we see many airlines investing in this...
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This is the first article in our new Airline Digital Talks podcast series. We're starting the new cycle of our Airline Digital Optimization Yearbook project, and during the research phase, I interacted with a lot of great digital minds from our industry. With the new series, we want to bring more exposure to the work of these airline digital professionals. How did the pandemic change their work?...
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When I talk to students in our Airline Digital Academy, I often ask them about the biggest challenge in airline or travel marketing. Customer retention in travel is rarely the first thing that comes to mind. But when we start talking about the challenges of uniqueness (how unique your solution is, whether it’s solving any unique problem), relevancy, and frequency (how often your product or service...
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Those of you who follow Diggintravel's content regularly know that we try to provide you with the best insights for different airline and digital experts. So, when I saw my colleague Henry Harteveldt from Atmosphere Research had published new research about the airline industry digital outlook and latest digital retailing trends, I had to talk to him. The research commissioned by the Accelya Air Transformation Lab...
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The COVID-19 pandemic changed the way we'll travel in the near future. The things that seemed complicated a year ago, like figuring out visa restrictions, seem so simple now. Now there are so many new factors and restrictions that impact airline user behavior. Each country has its own policies, entry rules, and quarantine rules that make life for travelers more difficult. A second challenge airlines have...
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I was in the middle of my podcast talk with Lukas Vermeer, Director of Experimentation at Booking.com, when it hit me. We were talking about how experimentation helps you build better travel digital products when Lukas said something really powerful. Rolling out features is not the goal. Solving customer problems is the goal. And we don’t know which of the features that we’re rolling out are actually...
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