I’ve wanted to have this chat about how to grow your airline digital product team for a long time. Why? Because many times I get this question from airline digital leaders: “Where do we go from here? How do we grow our digital team to do things faster and at larger scale?” To give you some of the answers, I talked to an experienced digital leader who...
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It's been almost three years since we started the Diggintravel Podcast, bringing you insights from the smartest airline and travel industry leaders. My first podcast guest was Lennart Dobravsky from Lufthansa Innovation Hub, and when I looked up our podcast download statistics, I saw that to date, that talk remains our most downloaded episode ever. Well, that wasn't a big surprise since Lufthansa Innovation Hub is...
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The most important piece of content you can find on the Diggintravel website is our yearly industry research paper where we benchmark airline digital optimization maturity. Apart from the airline self-assessment, talking to experts who have put airline digital optimization into practice is a key part of the research and insights. So, as we get deeper into our 2023 benchmarks, you can expect more interviews with...
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I've been doing airline digital research and benchmarks for years now. My biggest learning from our research is that airlines who are good at all the things we benchmark (analytics, UX and user research, experimentation) are the ones who really build innovative airline digital products. In a nutshell, digital optimization and experimentation is all about being customer centric. You need to understand your customers so you...
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Diggintravel is your best resource for ecommerce and digital benchmarks. For the fourth straight year, Diggintravel conducted an airline survey to understand airline digital maturity when it comes to various parts of digital optimization: digital team setup, digital optimization skills, user and UX research activities, digital analytics, experimentation & A/B testing, digital optimization tools, internet booking engine flexibility and organizational support for digital optimization. Below you...
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This is the 5th and last 2021 talk in our Airline Data Talks series. Being more data-driven is always something that comes up when I talk to airline digital professionals, so we hope that this series will help you with your airline digital analytics evolution. Check out our special airline digital analytics content hub for special analytics resources and insights by airline analytics leaders. For our final...
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There is one thing you need to do if you want to build a great digital user experience: you need to understand your customers. You need to know their pain points, you need to see where they struggle on your website, you need to know where they have problems in your app. How can you know all that? Airline digital experience analytics is the answer. We talk...
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This is not another article about airline experimentation. If you read our blog, you know we’ve done plenty of these. This is an article (and podcast) about how to build better airline digital products. And the most important part of building better digital products is to make faster and better decisions. Before we get into how you can do that, let me tell you something else....
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I've been doing airline ecommerce consulting and benchmarks for a long time, and I've rarely seen a proper airline digital analytics implementation. If you want to do smart airline digital marketing, knowing how your business (e.g., website) is performing should be kind of a no-brainer, right? Proper measurement should be at the core of managing any business, especially a digital one. By proper, I mean you need...
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"Iztok, I love your new podcast series. You had an airline digital talk. Then you did an airline data talk. What's next?" This is what somebody asked me recently on LinkedIn. For me, the next step was obvious: next in line was an airline innovation talk. Why an airline innovation talk? Because recently when I was thinking about innovative solutions, I started to think, where does innovation...
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