Welcome to the third deep-dive in our Airline UX Series in partnership with 815Labs! This series is all about bringing you firsthand insights from the most passionate UX leaders in the airline and travel industry. Our guest, Martyn Reding, Director of User Experience Design at Expedia Group, definitely fits that category. With experience in managing Digital Experience spanning from Virgin Atlantic to travel giant Expedia, as...
Read More
Welcome to the second deep-dive in our Airline UX Series in partnership with 815Labs. The goal of this series is simple: to connect you with top UX leaders and experts and help you learn what makes great airline digital products. We’re thrilled to feature such a diverse lineup of passionate designers and industry experts. Speaking of passion, it’s hard to find someone as enthusiastic about both...
Read More
We’re excited to kick off a brand-new series, the Airline UX Series, in partnership with 815Labs. After our successful Airline Leaders Series where we explored high-level trends with digital leaders, we’re shifting gears to focus on something more practical – the complex world of airline UX. This series will delve deep into the heart of user experience design, breaking it down from all possible angles...
Read More
This interview is part of our exclusive 'Airline Leaders Series,' conducted in collaboration with Branchspace - digital reinvented, aiming to transform airlines into better digital retailers. Throughout the series, we'll highlight the key concepts that are shaping modern airline digital retailing, ensuring you gain valuable insights from each discussion. Leader: Adrian Keating Airline: PLAY Airlines Role: Executive Director Commercial Location: UK and Iceland Talks about: Retailing, Profitability, Digital Customer Acquisition,...
Read More
Lately at Diggintravel, we’ve been putting a ton of emphasis on that big strategic picture, especially when it comes to the exciting world of data science, artificial intelligence (AI) and new game-changing large language models (LLMs). But at its very core, Diggintravel was crafted with a single mission in mind – to serve up practical, hands-on insights tailor-made for you, the airline digital professional. Today, we’re...
Read More
Diggintravel is your best resource for ecommerce and digital benchmarks. For the fourth straight year, Diggintravel conducted an airline survey to understand airline digital maturity when it comes to various parts of digital optimization: digital team setup, digital optimization skills, user and UX research activities, digital analytics, experimentation & A/B testing, digital optimization tools, internet booking engine flexibility and organizational support for digital optimization. Below you...
Read More
I've been doing airline digital research and benchmarks for years now. My biggest learning from our research is that airlines who are good at all the things we benchmark (analytics, UX and user research, experimentation) are the ones who really build innovative airline digital products. In a nutshell, digital optimization and experimentation is all about being customer centric. You need to understand your customers so you...
Read More
The COVID-19 pandemic changed the way we'll travel in the near future. The things that seemed complicated a year ago, like figuring out visa restrictions, seem so simple now. Now there are so many new factors and restrictions that impact airline user behavior. Each country has its own policies, entry rules, and quarantine rules that make life for travelers more difficult. A second challenge airlines have...
Read More
Do you want to know the quickest way to make your customers mad? Make them think you know nothing about how they feel or what their real problem is. In my case, I would start this article like this: "In these unprecedented times, because of the new coronavirus...
Read More
Building a great digital experience is all about understanding your users. We've been beating the drum about how agile airline UX research should be the core element of your optimization process even way before COVID-19 hit us. I've written about how Ryanair is doing airline UX research at scale and how Virgin Atlantic built their user-centric digital optimization team. However, one can argue that COVID-19 changed your users’...
Read More