When I was thinking about what the first article and podcast in 2021 should be, the choice was quite easy. It had to be the 2021 travel industry outlook – more specifically, a look into the future of travel distribution. Why? The first reason is that everybody is intrigued with how the future of travel distribution and retailing will look, especially in the post-pandemic world. The second reason...
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"It's GREAT… BUT I don't think it's the right time to invest in airline marketing education." "Looks really COOL… BUT unfortunate timing as most airlines have cut their training budget." You've probably seen that we just launched a brand new Airline Digital Retailing Academy. During the design phase, I reached out to more than 100 different airline professionals to get their feedback. I wanted to hear what airline...
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If you want to deep dive into the state of airline ecommerce, you've come to the right place. Diggintravel is your best resource for ecommerce and digital optimization benchmarks. For the third straight year, we conducted an airline survey to understand airline ecommerce maturity when it comes to various parts of digital optimization: team setup, skills, user and UX research activities, digital analytics, experimentation & A/B...
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I didn't want this to be just another airline industry trends 2020-2021 article. (You know, the one where we write about the "unprecedented times" and add a chart to show how bookings have fallen off compared to last year.) Instead, to see what questions airline industry professionals are asking themselves right now, we asked you. Together with my colleague and fellow travel analyst Henry Harteveldt, I reached...
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"What will change? How do you see things happening now impacting the future of airline distribution?" I got this question recently when I was talking to a friend who works for a big European airline. Same as all of us at the moment, I didn't have a clear answer. Everybody knows things are going to change. The key question is not “will things change?”, but “how much...
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Do you want to know the latest airline industry trends? Is generating more ancillary revenue still a top priority for airlines? Why do airlines want to become like OTAs, and why are some airlines talking about becoming digital companies? How good exactly are airlines at becoming real digital retailers? If you want to know answers to the above questions, then look no further! Latest Airline Industry Trends Provided by 45...
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