Conversion optimization

One of the goals of our yearly Airline Conversion Optimization Survey is to evaluate conversion rate optimization (CRO) maturity within airline organizations. In order to do this, we examine several CRO maturity models and revise our Diggintravel Airline CRO Maturity Model. For the [NEW] 2019 Airline Conversion Optimization report, we expanded the maturity model with one new area. Because being data-driven and mastering analytics is such a huge part...

We've always been fans of conversion rate optimization. And we love the airline industry. So, this project is very special for Diggintravel. Diggintravel’s Global Airline Conversion Optimization Survey is the first-ever survey and benchmark of conversion rate optimization in the airline industry. 2020 NOTE: There is a newer, bigger, better version of this research available >> See 2020 Airline Digital Optimization Yearbook here While this survey was the...

Let me start this blog post with a confession – the last six months have been a roller coaster for me. It's been a lot of fun, but also a lot of work. Basically, I've been doing two jobs at the same time. On one side I was working on the content and presentations about airline ancillary revenue best practices. I was writing and creating materials about...

There is a simple formula to grow your online sales for your travel website, and conversion rate optimization is the key element in the formula. You can check out the formula here. In PART #1 – Customer Acquisition, we covered how to generate an audience (visitors) for your travel website with your customer acquisition strategy. In this blog we will go through how you can convert your visitors into customers. Regardless...

If you want to increase sales online, you first need to get visitors to your website. How you bring visitors to your website is defined by your customer acquisition strategy. The first step in customer acquisition is to bring them to your website and convert them from visitors into customers. In this blog I will focus on this initial step, the acquisition. You can learn more about conversion...

This is the one and only formula you need to increase online sales on your travel website. If you understand this formula, you are on the right path to increasing your number of online bookings and your online revenue. Focus on all variables in the formula and you will be successful. Don’t make the mistake that most travel marketers do – focusing on just one (usually the first) part only. So, here...

There are four crucial things that the best travel websites do better than the competition. You need to “nail” them to improve conversion rates and increase online sales. These 4 things are the core of every travel site’s online booking process.

So you’d be well advised to make this work or all other activities in your E-Commerce strategy on your travel website will fail. Or at best, produce less than optimal results.

So what are these 4 guidelines to increase your online sales?

#1 Simplicity

#2 Killer Search Box (booking form)

#3 Top performing Search Results Page

# 4 Transparency