Welcome to the fifth installment in our Airline UX Series in partnership with 815Labs! Throughout this series, we’ve explored insights from UX strategists, digital product leaders, UX mentors, and ecommerce experts. Now, it’s time to add a crucial missing layer to the conversation: data. To dive into this essential topic, we spoke with someone at the forefront of collecting, analyzing, and measuring UX for one of the...
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Welcome to the third deep-dive in our Airline UX Series in partnership with 815Labs! This series is all about bringing you firsthand insights from the most passionate UX leaders in the airline and travel industry. Our guest, Martyn Reding, Director of User Experience Design at Expedia Group, definitely fits that category. With experience in managing Digital Experience spanning from Virgin Atlantic to travel giant Expedia, as...
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Welcome to the second deep-dive in our Airline UX Series in partnership with 815Labs. The goal of this series is simple: to connect you with top UX leaders and experts and help you learn what makes great airline digital products. We’re thrilled to feature such a diverse lineup of passionate designers and industry experts. Speaking of passion, it’s hard to find someone as enthusiastic about both...
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We’re excited to kick off a brand-new series, the Airline UX Series, in partnership with 815Labs. After our successful Airline Leaders Series where we explored high-level trends with digital leaders, we’re shifting gears to focus on something more practical – the complex world of airline UX. This series will delve deep into the heart of user experience design, breaking it down from all possible angles...
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This episode of the Diggintravel Podcast was one of the most inspiring conversations I’ve ever recorded. Why? Because it’s not just another discussion about airline digital transformation or claims of becoming a digital airline. I’ve seen plenty of these in the past, and while many airlines talk about becoming digital-first companies, few actually translate those strategies into practice. Most often, digital transformation for airlines means fancy new technology...
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A modern airline digital commerce tech stack is seldom highlighted as a differentiator within the airline industry. At Diggintravel, we often discuss how effective digital marketing for airlines is a blend of UX, data analytics, experimentation, and marketing technology. Recently, you can add AI to the mix. But rarely do we see an airline declare their digital commerce tech stack as their differentiator. Well, flyadeal, an agile...
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This interview is part of our exclusive ‘Airline Leaders Series,’ conducted in collaboration with Branchspace – digital reinvented, aiming to transform airlines into better digital retailers. Throughout the series, we’ll highlight the key concepts that are shaping modern airline digital retailing, ensuring you gain valuable insights from each discussion. Leader: Neetan Chopra Airline: Indigo Role: Chief Digital and Information Officer Location: Gurugram, Haryana, India Talks about: Digital Transformation, Digital Experience, Data,...
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For all you digital professionals who want to learn about airline product analytics, this Diggintravel Podcast episode is a must-listen. While working with various airlines and their digital teams, I’ve observed a common trend: they often start with a single digital team handling analytics, CRO, and optimization, and then expand to encompass multiple specialized digital product teams. One question that I often get in this process...
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This interview is part of our exclusive ‘Airline Leaders Series,’ conducted in collaboration with Branchspace – digital reinvented, aiming to transform airlines into better digital retailers. Throughout the series, we’ll highlight the key concepts that are shaping modern airline digital retailing, ensuring you gain valuable insights from each discussion. Leader: Juliana Ramirez Airline: Flair Airlines Role: VP Ancillary Revenue & Digital Experience Location: Vancouver, Mexico City Talks about: Retailing, Distribution, Ancillary...
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This interview is part of our exclusive ‘Airline Leaders Series,’ conducted in collaboration with Branchspace – digital reinvented, aiming to transform airlines into better digital retailers. Throughout the series, we’ll highlight the key concepts that are shaping modern airline digital retailing, ensuring you gain valuable insights from each discussion. Leader: Mario Maier Airline: Lufthansa Group Role: Director | Head of Distribution Solutions Location: Vienna, Zurich Talks about: Distribution, Direct Distribution,...
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