Should airlines become OTAs? This is a question I have heard a lot lately. Hence, I wrote how some of the airlines are already flirting with the OTA model in my 2019 Airline Ancillary Revenue Trends article. The article is our most-read article currently, so there is certainly buzz around the OTA idea. You probably heard about how your airline needs to take a bigger piece of...
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What would you think of if I asked you about personalization for airlines? To be honest, I'm not sure anymore either! You see, every time I’ve had a talk about airline personalization (and believe me, there have been many lately), I’ve gotten a different answer. For some, it's a tailor-made offer for every customer. Others say it's about offering the right product at the right time....
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"Iztok, what are the key 2019 airline ancillary revenue trends?" Some things in life are very predictable. When I went to the 13th Airline Ancillary Merchandising conference in London last week, I knew this question was coming. I get it every year. However, even though I knew the question would be asked, it made me think really hard about the answer. What are the real 2019 airline ancillary revenue...
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Always start with your airline web analytics! This is what I say to everybody when we’re discussing how to increase conversion on your website. Web analytics is the foundation of every successful conversion optimization program. If you're at the beginning of your conversion optimization journey and want to get started with your airline web analytics, I suggest you check out these two articles first: How to...
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"Iztok put it as 'airline retailing leader'. It sounds much better." I was writing recommendations for an airline on how to become an ecommerce leader and increase their ancillary revenue. However, the project manager thought the word "retailing" sounded much better. "Airlines need to be digital retailers; that's what's everybody's saying," he added. Airline retailing, digital retailing, even digital merchandizing – you probably keep hearing these awkward,...
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Let me start with a confession. Emre has always been one of my favorite airline optimization experts. I got to know him when he was Head of Digital Product & Growth Marketing at Pegasus Airlines. So, when I heard he’d left Pegasus Airlines for Skyscanner, I was disappointed at first. He’d always been one of the best airline people to talk with about all things CRO. We’d talked...
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If you're serious about taking your airline ecommerce to the next level, then you need to master conversion optimization. Increasing conversion rate is something we all want to do, right? Here at Diggintravel, we really want to help you with that! One year ago we conducted our first-ever airline CRO research, where we surveyed 28 airlines. This year we wanted to make it even better! The Diggintravel 2019 Airline Conversion...
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How can I help you to get exposure and support for your airline CRO program? This is the question that was on my mind when I analyzed responses from 38 airline conversion optimization professionals in our 2019 airline CRO survey (you can download the full whitepaper here). “Lack of resources.” “Limited budget.” “I am not sure if the business understands the need for this. ROI has to be clear...
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Remember the times when you almost felt like Ryanair didn't want you to make a booking with them? You landed on their website and it felt like a maze that you couldn't get out of unless you bought at least five add-ons - and you almost needed sunglasses because the banner ads were flashing so brightly from all sides. Those were the times when you...
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"Iztok, you have to talk to Lee." This is what I said to myself as I sat in my office thinking about the key problem of airline conversion optimization - how to scale up airline AB testing programs and run more AB tests. I was deep into the research for my Airline Digital Optimization Yearbook when I remembered Lee Barrett's (Head of Ancillary Revenue at VivaAerobus) presentation...
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