Author: Iztok Franko

in Conversion optimization, Featured, User & UX research

Here at Diggintravel, we talk about airline UX design and CRO (conversion rate optimization) a lot. In the past, we showed you how airlines like Virgin Airlines and Ryanair do UX research and use it to improve their user experience. However, we haven’t provided you with any special airline mobile UX design and conversion optimization tips yet. Until now. We just started our 2020 Airline Conversion Optimization...

Airline digital benchmarks done by Lufthansa Innovation Hub

13 Jan

Airline Digital Benchmarks by Lufthansa Innovation Hub

in Featured, interview

“We want to become a digital airline!” It seems like every week there is a new piece of news about an airline CEO claiming that. But how digital are airlines actually? And with so many different airlines and business models, it seems almost impossible to create airline digital benchmarks to measure that, right? It may be so, but this is exactly what the research team at Lufthansa...

Case study of airline digital transformation - Eurowings Digital

27 Nov

Airline Digital Transformation Case Study [Eurowings Digital]

Do you know the two top airline search terms on Google? If you guessed “airline digital transformation” and “airline ancillary revenue,” you got it right. And right after digital transformation comes digital innovation. If you don't believe me when I say that the airline digital transformation narrative is a really hot topic, ask Qantas chief executive Alan Joyce. In his recent interview for The Australian, he predicted...

Diggintravel 2019 Digital Retailing survey brings you the latest airline industry trends

15 Oct

2019 Airline Digital Retailing Survey – Latest Airline Industry Trends

in Ancillary revenue, Featured, TopArticles

Do you want to know the latest airline industry trends? Is generating more ancillary revenue still a top priority for airlines? Why do airlines want to become like OTAs, and why are some airlines talking about becoming digital companies? How good exactly are airlines at becoming real digital retailers? If you want to know answers to the above questions, then look no further! Latest Airline Industry Trends Provided by 45...

02 Aug

Airlines Cross-selling Hotels and Vacation Packages [5 Special Tips From Expedia]

Should airlines become OTAs? This is a question I have heard a lot lately. Hence, I wrote how some of the airlines are already flirting with the OTA model in my 2019 Airline Ancillary Revenue Trends article. The article is our most-read article currently, so there is certainly buzz around the OTA idea. You probably heard about how your airline needs to take a bigger piece of...

28 May

Personalization for Airlines – Special Tips from a Digital Disruptor Who Is Helping Lufthansa

in Ancillary revenue, blog, Featured

What would you think of if I asked you about personalization for airlines? To be honest, I'm not sure anymore either! You see, every time I’ve had a talk about airline personalization (and believe me, there have been many lately), I’ve gotten a different answer. For some, it's a tailor-made offer for every customer. Others say it's about offering the right product at the right time....

Diggintravel presents 2019 Airline Ancillary Revenue Trends

17 Apr

2019 Airline Ancillary Revenue Trends [Including Insights From AirAsia, American Airlines and Volaris]

"Iztok, what are the key 2019 airline ancillary revenue trends?" Some things in life are very predictable. When I went to the 13th Airline Ancillary Merchandising conference in London last week, I knew this question was coming. I get it every year. However, even though I knew the question would be asked, it made me think really hard about the answer. What are the real 2019 airline ancillary revenue...

A real case study of advanced airline web analytics and data science

29 Mar

How to Increase Your Conversion Rate with Data Science [Airline Web Analytics Case Study]

in Conversion optimization, Data & Analytics, Featured

Always start with your airline web analytics! This is what I say to everybody when we’re discussing how to increase conversion on your website. Web analytics is the foundation of every successful conversion optimization program. If you're at the beginning of your conversion optimization journey and want to get started with your airline web analytics, I suggest you check out these two articles first: How to...

15 Mar

Airline Retailing Special – Why Airlines Should Stop Using The Words “Ancillary Revenue”