One of the key goals of starting the Diggintravel Podcast was to provide you insights through digital and other airline industry leaders. So, as a part of the 2020 Airline Digital Trends Series, I'll talk to various airline Chief Digital Officers (CDOs) and people who are involved with airline digital and ecommerce. You can see our past interview where we talked airline digital strategy with the...
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If you want to learn about airline digital strategy, then you are at the right place! Here at Diggintravel, we’ve provided you with many airline digital case studies over the past two years. Eurowings Digital, Turkish Airlines, and AirAsia are just some of the airline digital strategy cases we’ve covered for you recently. But as you know, the digital space is evolving so fast that you can...
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Here at Diggintravel, we talk about airline UX design and CRO (conversion rate optimization) a lot. In the past, we showed you how airlines like Virgin Airlines and Ryanair do UX research and use it to improve their user experience. However, we haven’t provided you with any special airline mobile UX design and conversion optimization tips yet. Until now. We just started our 2020 Airline Conversion Optimization...
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“We want to become a digital airline!” It seems like every week there is a new piece of news about an airline CEO claiming that. But how digital are airlines actually? And with so many different airlines and business models, it seems almost impossible to create airline digital benchmarks to measure that, right? It may be so, but this is exactly what the research team at Lufthansa...
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Do you know the two top airline search terms on Google? If you guessed “airline digital transformation” and “airline ancillary revenue,” you got it right. And right after digital transformation comes digital innovation. If you don't believe me when I say that the airline digital transformation narrative is a really hot topic, ask Qantas chief executive Alan Joyce. In his recent interview for The Australian, he predicted...
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Do you want to know the latest airline industry trends? Is generating more ancillary revenue still a top priority for airlines? Why do airlines want to become like OTAs, and why are some airlines talking about becoming digital companies? How good exactly are airlines at becoming real digital retailers? If you want to know answers to the above questions, then look no further! Latest Airline Industry Trends Provided by 45...
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Should airlines become OTAs? This is a question I have heard a lot lately. Hence, I wrote how some of the airlines are already flirting with the OTA model in my 2019 Airline Ancillary Revenue Trends article. The article is our most-read article currently, so there is certainly buzz around the OTA idea. You probably heard about how your airline needs to take a bigger piece of...
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What would you think of if I asked you about personalization for airlines? To be honest, I'm not sure anymore either! You see, every time I’ve had a talk about airline personalization (and believe me, there have been many lately), I’ve gotten a different answer. For some, it's a tailor-made offer for every customer. Others say it's about offering the right product at the right time....
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"Iztok, what are the key 2019 airline ancillary revenue trends?" Some things in life are very predictable. When I went to the 13th Airline Ancillary Merchandising conference in London last week, I knew this question was coming. I get it every year. However, even though I knew the question would be asked, it made me think really hard about the answer. What are the real 2019 airline ancillary revenue...
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Always start with your airline web analytics! This is what I say to everybody when we’re discussing how to increase conversion on your website. Web analytics is the foundation of every successful conversion optimization program. If you're at the beginning of your conversion optimization journey and want to get started with your airline web analytics, I suggest you check out these two articles first: How to...
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