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Diggintravel Airline Digital Leaders Series - Juliana Ramirez

28 Feb

Airline Leaders Interview Series – Juliana Ramirez [Flair Airlines]

in Airline Leaders, TopArticles, Uncategorized

This interview is part of our exclusive ‘Airline Leaders Series,’ conducted in collaboration with Branchspace – digital reinvented, aiming to transform airlines into better digital retailers. Throughout the series, we’ll highlight the key concepts that are shaping modern airline digital retailing, ensuring you gain valuable insights from each discussion. Leader: Juliana Ramirez Airline: Flair Airlines Role: VP Ancillary Revenue & Digital Experience Location: Vancouver, Mexico City Talks about: Retailing, Distribution, Ancillary...

Airline Leader Series Mario Maier Lufthansa Group

09 Feb

Airline Leaders Interview Series – Mario Maier [Lufthansa Group]

by Iztok Franko

in Airline Leaders, TopArticles, Uncategorized

Comments

This interview is part of our exclusive ‘Airline Leaders Series,’ conducted in collaboration with Branchspace – digital reinvented, aiming to transform airlines into better digital retailers. Throughout the series, we’ll highlight the key concepts that are shaping modern airline digital retailing, ensuring you gain valuable insights from each discussion. Leader: Mario Maier Airline: Lufthansa Group Role: Director | Head of Distribution Solutions Location: Vienna, Zurich Talks about: Distribution, Direct Distribution,...

Airline Digital Leaders Liliana García Magaña

02 Feb

Airline Leaders Interview Series – Liliana García Magaña [VivaAerobus]

by Iztok Franko

in Airline Leaders, Data & Analytics, TopArticles, Uncategorized

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This interview is part of our exclusive 'Airline Leaders Series,' conducted in collaboration with Branchspace - digital reinvented, aiming to transform airlines into better digital retailers. Throughout the series, we'll highlight the key concepts that are shaping modern airline digital retailing, ensuring you gain valuable insights from each discussion. Leader: Liliana García Magaña Airline: VivaAerobus Role: Director Business Intelligence and Data Location: Amsterdam, Mexico City Talks about: Data, Web Analytics,...

Airline Leaders - Adrian Keating PLAY Airlines

24 Jan

Airline Leaders Interview Series – Adrian Keating [PLAY Airlines]

by Iztok Franko

in Airline Leaders, Conversion optimization, TopArticles, Uncategorized, User & UX research

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This interview is part of our exclusive 'Airline Leaders Series,' conducted in collaboration with Branchspace - digital reinvented, aiming to transform airlines into better digital retailers. Throughout the series, we'll highlight the key concepts that are shaping modern airline digital retailing, ensuring you gain valuable insights from each discussion. Leader: Adrian Keating Airline: PLAY Airlines Role: Executive Director Commercial Location: UK and Iceland Talks about: Retailing, Profitability, Digital Customer Acquisition,...

17 Jan

Airline Digital Career: Your 2024 Guide to Advancement with Expert HR and Recruiting Insights

by Iztok Franko

in TopArticles, Uncategorized

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Welcome to 2024, fellow airline digital marketers! At Diggintravel, we’ve spent countless hours delving into the nuances of airline marketing, exploring the digital and ecommerce realms, and discussing the skills shaping our industry’s future. We’ve navigated through the trends, dissected the roles, and predicted the jobs of tomorrow. But here’s something we haven’t addressed yet: how do you actually land one of these coveted future-forward airline digital...

07 Dec

Changes in Airline Marketing [Part II]: Navigating the Shift in Digital Analytics and Measuring Marketing Effectiveness

by Iztok Franko

in Conversion optimization, Data & Analytics, TopArticles, Uncategorized

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How can you measure your airline marketing effectiveness in the future? This question guides our exploration in the second part of the “Changes in Airline Marketing” mini-series. In the first episode, we talked to Juan Mendoza, editor of Martech Weekly, to understand the evolving role of marketing in the airline industry, particularly the increasing significance of marketing technology (MarTech). This shift from IT departments to marketing...

16 Nov

The Latest Airline AI News: How New Developments in AI Will Transform Your Airline Marketing

by Iztok Franko

in Data & Analytics, TopArticles, Uncategorized

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I know how hard it is for airline digital marketers to keep track of everything that’s happening in the AI arena. In the fast-moving world of AI, four months is like four years! That’s why I decided to chat again with AI expert Bostjan Kozuh in the latest Diggintravel Podcast about the biggest airline AI developments over the past few months and how you can apply...

2023 Airline Digital Optimization Research and Survey

22 Feb

2023 Airline Industry Digital Benchmarks [2023 Airline Digital Optimization Yearbook]

by Iztok Franko

in Conversion optimization, Data & Analytics, TopArticles, User & UX research

Comments

Diggintravel is your best resource for ecommerce and digital benchmarks. For the fourth straight year, Diggintravel conducted an airline survey to understand airline digital maturity when it comes to various parts of digital optimization: digital team setup, digital optimization skills, user and UX research activities, digital analytics, experimentation & A/B testing, digital optimization tools, internet booking engine flexibility and organizational support for digital optimization. Below you...

02 Feb

2022 Airline Industry Digital Benchmarks [2022 Airline Digital Optimization Yearbook]

by Iztok Franko

in Conversion optimization, TopArticles, Uncategorized

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Building great travel digital products, Booking.com case

18 Mar

How Experimentation Helps You Build Better Travel Digital Products [Booking.com Case]

by Iztok Franko

in Conversion optimization, TopArticles, Uncategorized

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I was in the middle of my podcast talk with Lukas Vermeer, Director of Experimentation at Booking.com, when it hit me. We were talking about how experimentation helps you build better travel digital products when Lukas said something really powerful. Rolling out features is not the goal. Solving customer problems is the goal. And we don’t know which of the features that we’re rolling out are actually...

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