You open your Google Analytics to check the bookings. The conversion rate is down for another week. Now panic kicks in. You're scratching your head asking yourself what the hell is happening. Where are you losing bookings? We've all been in this position at some point, right? If you are a travel ecommerce professional, understanding your travel booking funnel is probably your most important task. But to understand what's happening with...
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“Know your customers!”. The mantra of marketing. In fact, as a travel marketer, you should be quite familiar with it, since every good travel customer acquisition strategy starts with understanding your travel customer personas. Still, if you’ve never done a customer persona analysis before, this guide from Buffer is a great start. However, this article is not about HOW customer personas are built. It’s about how to do...
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Be agile and data-driven. You’ve probably heard this a lot lately if you’re a travel marketing professional. However, instead of becoming more agile, we are growing busier and more overwhelmed. Why are we so busy? Because we’re constantly collecting and analyzing unprecedented amounts of data and struggling to find actionable travel insights. Data generated from bookings, passenger name records, pricing data, customer feedback surveys, website behavior and social...
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