Welcome to the fourth deep-dive in our Airline UX Series in partnership with 815Labs! This episode is particularly special, as it’s the first time we’ve taken the Diggintravel Podcast on the road, recording in the vibrant city of Belgrade. This setting allowed us to connect more personally with our guest, gaining deeper insights into his work and experiences. Our guest, Srdjan Prokić, Head of Ecommerce at AirSerbia,...
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A modern airline digital commerce tech stack is seldom highlighted as a differentiator within the airline industry. At Diggintravel, we often discuss how effective digital marketing for airlines is a blend of UX, data analytics, experimentation, and marketing technology. Recently, you can add AI to the mix. But rarely do we see an airline declare their digital commerce tech stack as their differentiator. Well, flyadeal, an agile...
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This interview is part of our exclusive ‘Airline Leaders Series,’ conducted in collaboration with Branchspace – digital reinvented, aiming to transform airlines into better digital retailers. Throughout the series, we’ll highlight the key concepts that are shaping modern airline digital retailing, ensuring you gain valuable insights from each discussion. Leader: Neetan Chopra Airline: Indigo Role: Chief Digital and Information Officer Location: Gurugram, Haryana, India Talks about: Digital Transformation, Digital Experience, Data,...
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For all you digital professionals who want to learn about airline product analytics, this Diggintravel Podcast episode is a must-listen. While working with various airlines and their digital teams, I’ve observed a common trend: they often start with a single digital team handling analytics, CRO, and optimization, and then expand to encompass multiple specialized digital product teams. One question that I often get in this process...
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This interview is part of our exclusive ‘Airline Leaders Series,’ conducted in collaboration with Branchspace – digital reinvented, aiming to transform airlines into better digital retailers. Throughout the series, we’ll highlight the key concepts that are shaping modern airline digital retailing, ensuring you gain valuable insights from each discussion. Leader: Melih Pazarloglu Airline: Corendon Airlines Role: Head of E-commerce and Digital Marketing Location: Istanbul, Turkey Talks about: E-Commerce, Digital Marketing,...
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This interview is part of our exclusive 'Airline Leaders Series,' conducted in collaboration with Branchspace - digital reinvented, aiming to transform airlines into better digital retailers. Throughout the series, we'll highlight the key concepts that are shaping modern airline digital retailing, ensuring you gain valuable insights from each discussion. Leader: Adrian Keating Airline: PLAY Airlines Role: Executive Director Commercial Location: UK and Iceland Talks about: Retailing, Profitability, Digital Customer Acquisition,...
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How can you measure your airline marketing effectiveness in the future? This question guides our exploration in the second part of the “Changes in Airline Marketing” mini-series. In the first episode, we talked to Juan Mendoza, editor of Martech Weekly, to understand the evolving role of marketing in the airline industry, particularly the increasing significance of marketing technology (MarTech). This shift from IT departments to marketing...
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Lately at Diggintravel, we’ve been putting a ton of emphasis on that big strategic picture, especially when it comes to the exciting world of data science, artificial intelligence (AI) and new game-changing large language models (LLMs). But at its very core, Diggintravel was crafted with a single mission in mind – to serve up practical, hands-on insights tailor-made for you, the airline digital professional. Today, we’re...
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Diggintravel is your best resource for ecommerce and digital benchmarks. For the fourth straight year, Diggintravel conducted an airline survey to understand airline digital maturity when it comes to various parts of digital optimization: digital team setup, digital optimization skills, user and UX research activities, digital analytics, experimentation & A/B testing, digital optimization tools, internet booking engine flexibility and organizational support for digital optimization. Below you...
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I met Andres Bucchi, Chief Digital Officer at LATAM, last year in September in Amsterdam. He reached out to me after listening to my podcast chat with Harvard Business School professor Stefan Thomke. He wanted to brainstorm ideas about experimentation. What surprised me once we started talking is that he had ideas about running experiments not only in the digital space, but in the real-world,...
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