Ancillary revenue

"Iztok, what are the key 2019 airline ancillary revenue trends?" Some things in life are very predictable. When I went to the 13th Airline Ancillary Merchandising conference in London last week, I knew this question was coming. I get it every year. However, even though I knew the question would be asked, it made me think really hard about the answer. What are the real 2019 airline ancillary revenue...

“Your airline should become an online retailer.” “You should be like Amazon, Netflix, Spotify or [name your hotshot online platform here].” Do you feel bombarded by these advice, too? I was in my car listening to a podcast when it hit me - I need to do a hands-on article about ancillary revenue ideas for airlines based on a real online retail case. My car was in the tire repair...

The 2018 Airline Digital Merchandising White Paper is Diggintravel’s second annual survey and research in the field of airline ancillary revenue. The survey results white paper will provide you key insights on 2018 airline ancillary revenue and digital merchandising trends. While other reports focusing on ancillary revenue – like IdeaWorksCompany’s Yearbook of Ancillary Revenue – concentrate on detailed statistics of airline ancillary revenue, we focus on...

The goal of Diggintravel Airline Digital Retailing Framework is to provide you a holistic view of all areas (and their interdependencies) needed for a successful airline digital retailing. Framework can help airlines strategically asses and plan actions by each area. For a successful ancillary revenue program all areas need to be addressed and integrated. Airline digital retailing framework was done based on the insight of 45...

When I saw the theme for the 2018 Ancillary Merchandising Conference in Edinburgh – using digital for your ancillary revenue growth - I knew I had to be there. Digital and airline ancillary revenue are exactly the two areas covered by Diggintravel's annual research. In our 2017 Airline Ancillary Survey, we analyzed 23 airlines, concentrating especially on their post-booking ancillary tactics. In addition, we analyzed 28 airlines and their...

Last two weeks I've been completely into airline ancillary revenue. I started with the 2018 Global Airline Ancillary Survey and Research where we'll analyze how airlines use digital innovation for ancillary upsell.  We'll build on the 2017 results, with even more focus on digital and innovation. After the first week, we got insights from 25 airline ancillary leaders which is already two more than we had last years....

I'm not a huge fan of marketing trends reports. Too many times as marketers, we try to chase the next shiny object instead of focusing on our core challenges. So, when challenged by my Diggintravel community manager to do this Airline Marketing Trends 2018 article, I faced a dilemma: How to provide an outlook into the 2018 airline marketing trends landscape without just listing the obvious?...