Blog - diggintravel.com

[NEW] Digital Academy - the only digital training designed especially for airline professionals. Get more info here.

Two key obstacles for ancillary revenue growth and digital merchandising

Two Things That Hold Back Your Ancillary Revenue Growth (2018 Airline Ancillary Revenue Survey Prelude)

April 4, 2018

When I saw the theme for the 2018...

Featured Video Play Icon

How Booking.com Learnt That Travel SEO and CRO go Hand in Hand

March 28, 2018

“Measure everything,” we always say – no...

Ancillary Upsell learnings for airlines from my business trip

World’s Most Famous Ancillary Upsell Line Just Got Better (Digitalized)

March 13, 2018

Last two weeks I've been completely into...

Do you know where your travel booking funnel is leaking money?

Your Travel Booking Funnel Leaks Money – Do You Know Where?

February 12, 2018

You open your Google Analytics to check...

Summary of Airline Marketing Trends 2018 survey and analysis

5 Airline Marketing Trends 2018 You Shouldn’t Miss

January 15, 2018

I'm not a huge fan of marketing...

Featured Video Play Icon

Airline Conversion Optimization Webinar: CRO is a Must for Airlines, But Where Should They Start?

November 29, 2017

This special Airline Conversion Optimization Webinar is...

How can airlines asses their conversion rate optimization maturity

Airline Conversion Optimization Maturity Model [2019 Revised Version]

November 29, 2017

One of the goals of our yearly Airline Conversion...

First ever airline conversion optimization survey and benchmarks

Global Airline Conversion Optimization Survey and Benchmarks

November 7, 2017

We've always been fans of conversion rate...

Conversion optimisation case study based on an ailrine branded fares upsell examples

How I Used Airline Branded Fares Upsell to Increase Revenue by 13% (Conversion optimization case study)

October 10, 2017

Let me start this blog post with...

5 Important airline merchandising trends from Aviation Festival in London

5 Important Airline Merchandising Trends (Lessons from Etihad, KLM, Ryanair, Henry Harteveldt and Others)

September 12, 2017

It was Friday morning, the last day...

To show practical steps needed for personalization, idea for Diggintravel airline merchandising lab was born

Airline Merchandising and Personalization: From Theory to the Customer

August 12, 2017

Earlier this year we presented (together with...

How to create better travel customer personas with Facebook Audience Insights and other tools

Want to Build Better Travel Customer Personas? Use These 3 Easy-to-Implement Hacks!

July 11, 2017

“Know your customers!”. The mantra of marketing....

Show more