This is the fourth conversation in our 2025 Airline Leaders Series—produced in collaboration with our partners at 815Labs, whose support makes it possible for us to meet airline digital leaders in person and share their stories firsthand. This and the next interview were both recorded in Lisbon, Portugal, during the World Aviation Festival. It was a great opportunity to connect with inspiring airline professionals from around...
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What would you think of if I asked you about personalization for airlines? To be honest, I'm not sure anymore either! You see, every time I’ve had a talk about airline personalization (and believe me, there have been many lately), I’ve gotten a different answer. For some, it's a tailor-made offer for every customer. Others say it's about offering the right product at the right time....
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For the past few months, our 2018 Airline Digital Merchandising research has been my main focus. I’ll admit digital marketing, my ultimate passion, was forgotten for a while. So I think it’s high time to dive deeper into a topic that will interest all travel digital marketers. I'm talking about travel chatbots. Conversational commerce, virtual assistants and chatbots are probably among the topics you are following closely...
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