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28 May

Personalization for Airlines – Special Tips from a Digital Disruptor Who Is Helping Lufthansa

What would you think of if I asked you about personalization for airlines? To be honest, I'm not sure anymore either! You see, every time I’ve had a talk about airline personalization (and believe me, there have been many lately), I’ve gotten a different answer. For some, it's a tailor-made offer for every customer. Others say it's about offering the right product at the right time....

Larry Kim gave us his tips for building great travel chatbots

21 Jun

Larry Kim’s Tips for Building the Best Travel Chatbots

by Iztok Franko

in blog, Featured

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For the past few months, our 2018 Airline Digital Merchandising research has been my main focus. I’ll admit digital marketing, my ultimate passion, was forgotten for a while. So I think it’s high time to dive deeper into a topic that will interest all travel digital marketers. I'm talking about travel chatbots. Conversational commerce, virtual assistants and chatbots are probably among the topics you are following closely...

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Personalization for Airlines – Special Tips from a Digital Disruptor Who Is Helping Lufthansa

Larry Kim’s Tips for Building the Best Travel Chatbots