With the current COVID-19 situation, it's just impossible not to think of the impact it will have on the airline industry. However, one thing is clear: When demand for travel returns, airline innovation will be needed more than ever! We all will need to change how we do business: from product and strategy to capacity planning, scheduling, revenue management and marketing. While the extent of the changes might...
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We are in the middle of our 2020 Airline Conversion Optimization research, so I can't think of a better time to talk about your conversion optimization process. While we see more and more airlines establishing conversion optimization teams and programs, there are still many of you that are not there yet. During my conversion rate optimization (CRO) research, I talk to many airline digital marketing and...
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One of the key goals of starting the Diggintravel Podcast was to provide you insights through digital and other airline industry leaders. So, as a part of the 2020 Airline Digital Trends Series, I'll talk to various airline Chief Digital Officers (CDOs) and people who are involved with airline digital and ecommerce. You can see our past interview where we talked airline digital strategy with the...
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“We want to become a digital airline!” It seems like every week there is a new piece of news about an airline CEO claiming that. But how digital are airlines actually? And with so many different airlines and business models, it seems almost impossible to create airline digital benchmarks to measure that, right? It may be so, but this is exactly what the research team at Lufthansa...
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