This is the one and only formula you need to increase online sales on your travel website. If you understand this formula, you are on the right path to increasing your number of online bookings and your online revenue. Focus on all variables in the formula and you will be successful. Don’t make the mistake that most travel marketers do – focusing on just one (usually the first) part only. So, here...
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There are four crucial things that the best travel websites do better than the competition. You need to “nail” them to improve conversion rates and increase online sales. These 4 things are the core of every travel site’s online booking process.
So you’d be well advised to make this work or all other activities in your E-Commerce strategy on your travel website will fail. Or at best, produce less than optimal results.
So what are these 4 guidelines to increase your online sales?
#1 Simplicity
#2 Killer Search Box (booking form)
#3 Top performing Search Results Page
# 4 Transparency
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