There are four crucial things that the best travel websites do better than the competition. You need to “nail” them to improve conversion rates and increase online sales. These 4 things are the core of every travel site’s online booking process.
So you’d be well advised to make this work or all other activities in your E-Commerce strategy on your travel website will fail. Or at best, produce less than optimal results.
So what are these 4 guidelines to increase your online sales?
#2 Killer Search Box (booking form)
#3 Top performing Search Results Page
# 4 Transparency