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Ancillary revenue ideas for airline – use of data for personalization

Iztok Franko

Ancillary revenue ideas for airlines - better use of data for hyper-segmentation

Chart from 2018 Digital merchandising survey about how airlines use data to create personalized offers

Iztok Franko

I am passionate about digital marketing and ecommerce, with more than 10 years of experience as a CMO and CIO in travel and multinational companies. I work as a strategic digital marketing and ecommerce consultant for global online travel brands. Constant learning is my main motivation, and this is why I launched Diggintravel.com, a content platform for travel digital marketers to obtain and share knowledge. If you want to learn or work with me check our Academy (learning with me) and Services (working with me) pages in the main menu of our website.