[NEW] Digital Academy - the only digital training designed especially for airline professionals. Get more info here.
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Airline Retailing concept_Friction versus Reward
Reducing friction points and increasing reward is a mechanism that could be used to improve airline website conversion
I am passionate about digital marketing and ecommerce, with more than 10 years of experience as a CMO and CIO in travel and multinational companies. I work as a strategic digital marketing and ecommerce consultant for global online travel brands.
Constant learning is my main motivation, and this is why I launched Diggintravel.com, a content platform for travel digital marketers to obtain and share knowledge. If you want to learn or work with me check our Academy (learning with me) and Services (working with me) pages in the main menu of our website.
Diggintravel - Smarter Travel Marketing
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