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Am I Playing the Wrong game?

Iztok Franko

This is my personal reflection and a few thoughts on the content creation process for the Diggintravel blog.

Recently I’ve read this on Seth Godin’s blog:

 “Tricked into playing the wrong game”

The intelligent writer who dumbs down her work in order to make it more popular.

The successful small businessperson who gives up the edge that made the business work in order to make it bigger.

The entrepreneur who stops leading in order to chase a trend and get funded.

The interesting website that stops caring about content so it can focus on clicks.

The happy kid who abandons good friends in a search to be the cool kid instead.

The beloved brand that walks away from integrity in order to chase mass.

The engaged employee who gives up the craft in order to move up and become an unhappy manager instead…

Bigger isn’t better. It’s merely bigger. And the mass market might want what the mass market wants, but that doesn’t mean that it’s your market.

Hope, Seth won’t mind me sharing it here, because it really made me think. It made me think what kind of content I will create on my own Diggintravel blog in the future.

I started the Diggintravel.com out of my passion for learning and digital marketing. I wanted to share my learnings with other digital marketing and travel professionals. The blog posts are long (2.500 – 3.500 words) and based on data, research and my first-hand experience.

I was told many times that the blogs are too long, too detailed, too complex. I was told we don’t read any more, that we only scan, scroll and check images and headlines. I was told, I shouldn’t give away so much content for free. I was almost tricked into playing the wrong game.

Or, am I wrong? Let me know.

Iztok Franko

I am passionate about digital marketing and ecommerce, with more than 10 years of experience as a CMO and CIO in travel and multinational companies. I work as a strategic digital marketing and ecommerce consultant for global online travel brands. Constant learning is my main motivation, and this is why I launched Diggintravel.com, a content platform for travel digital marketers to obtain and share knowledge. If you want to learn or work with me check our Academy (learning with me) and Services (working with me) pages in the main menu of our website.

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