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Tips for Your Conversion Optimization Process

Iztok Franko

Gartner's Digital Expert Tips for Conversion Optimization process

Shiva Manjunath, CRO expert at Gartner provides his tips for a great conversion optimization process and experimentation

Iztok Franko

I am passionate about digital marketing and ecommerce, with more than 10 years of experience as a CMO and CIO in travel and multinational companies. I work as a strategic digital marketing and ecommerce consultant for global online travel brands. Constant learning is my main motivation, and this is why I launched Diggintravel.com, a content platform for travel digital marketers to obtain and share knowledge. If you want to learn or work with me check our Academy (learning with me) and Services (working with me) pages in the main menu of our website.