Author: Lucas Hirschegger

Use this calculator to calculate your upselling and cross-selling potential. You can read more about upselling and cross-selling upselling and cross-selling here. The calculator has two functions; in the first part you can determine the potential revenue from upselling your product bundle, and the second part will help you understand the effect of à-la-carte product upselling. Instructions (bundle upsell): Input your baseline figures (number of customers,...

Use this calculator to calculate the impact of increasing the conversion rate on your number of bookings and total margin. Remember, for paid traffic, increasing your conversion rate has a double effect - both an increased number of bookings and a decreased cost per booking (CPB). Read more about how to increase conversion rate here. Instructions: Insert your baseline numbers. Set the planned conversion rate increase in...