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Lucas Hirschegger

Use this calculator to calculate the potential for your conversion rate optimization process

Use this calculator to calculate the impact of increasing the conversion rate on your number of bookings and total margin. Remember, for paid traffic, increasing your conversion rate has a double effect – both an increased number of bookings and a decreased cost per booking (CPB). Read more about how to increase conversion rate here.


  1. Insert your baseline numbers.
  2. Set the planned conversion rate increase in percentage (%).
  3. For paid traffic, set Cost per Click value; for other (direct, organic,etc.), set value to 0.
  4. Compare the baseline results to the results with increased conversion (Conversion Rate Increase column).

Set baseline:

Your results:

Baseline Conversion rate increase
Conversion rate
Cost per Booking (CPB)
Revenue per Booking (RPB)
Margin per Booking (MPB)
Number of Bookings
Total margin

Lucas Hirschegger
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