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Cutting back on training is not the right answer for the future of airline marketing

Iztok Franko

The effect of cutting back on training costs from the past crisis should be a lesson for airline marketers

BCG report shows that cutting back on training is not the right response in crisis

Iztok Franko

I am passionate about digital marketing and ecommerce, with more than 10 years of experience as a CMO and CIO in travel and multinational companies. I work as a strategic digital marketing and ecommerce consultant for global online travel brands. Constant learning is my main motivation, and this is why I launched Diggintravel.com, a content platform for travel digital marketers to obtain and share knowledge. If you want to learn or work with me check our Academy (learning with me) and Services (working with me) pages in the main menu of our website.

Diggintravel - Smarter Travel Marketing

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