2020 Airline Digital Optimization Yearbook

Benchmarks from 49 surveyed airlines along with insights from Airbnb, Google and Gartner

49 surveyed airlines

Benchmarks and stats from 49 surveyed airlines; plus more than 50 charts and real-life examples

Tips From the best digital leaders

Airline CDOs, book authors, a Harvard professor, the Airbnb Vice President and Google and Gartner UX experts

COVID-19 Guidelines

Each section of the yearbook includes guidelines on how to adapt your ecommerce to the challenges of COVID-19

What do your fellow airlines professionals say about our research papers?

Yanendra Weerakkody, Digital Transformation Lead at SriLankan Airlines

‘’All in one place!’’

Thanks for sharing your book, I just screening it and randomly read several topics, its amazing! I could grab most of the digital trends and want to read it freely. It’s a wonderful research, all in one at one place

Risky Malano, Associate Product Manager at AirAsia

"Eye opening!"

I have read your research. And it is an eye-opening for me. There are a lot of that of insight that I will share to my teammates.

Eduardo Kerchner, Assistant Manager Digital Sales at LATAM Airlines

"Amazing job!"

Thank you for the research Iztok. Amazing job with CRO material. I'm using it a lot.

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