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Lack of CRO reason for slow ancillary revenue growth

Iztok Franko

Most airlines don't do CRO for their ancillary revenue growth

Lack of real user-centric and CRO processes is one of the reason for slow ancillary revenue growth in the post-booking period

Iztok Franko

I am passionate about digital marketing and ecommerce, with more than 10 years of experience as a CMO and CIO in travel and multinational companies. I work as a strategic digital marketing and ecommerce consultant for global online travel brands. Constant learning is my main motivation, and this is why I launched Diggintravel.com, a content platform for travel digital marketers to obtain and share knowledge. If you want to learn or work with me check our Academy (learning with me) and Services (working with me) pages in the main menu of our website.