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Senior Marketing Designer

Iztok Franko

Website United Airlines

We have a wide variety of career opportunities around the world — come find yours.
The Marketing department works to ensure that the United experience, products and loyalty program are the best in the airline industry, and communicates these unique features to our millions of customers.

Job Overview And Responsibilities

In this marketing design role, you will develop branded identity and strategy for integrated marketing campaign, consisting of digital, print collateral, product packaging, environmental graphics, brand identity, social media and web. Utilizing a library of templates and brand resources, you will craft highly effective marketing designs to support marketing strategies, brand objectives and business goals. At the core, you will provide your subject matter expertise to elevate the brand and create richly engaging customer-centric campaigns.

  • Concept and present email, motion graphics, video, web and mobile solutions for business needs
  • Create integrated campaigns to enhance branding in all channels with visual storytelling and an emotive customer experience
  • Design logos, icons, infographics and presentation decks
  • Create visual & user interface designs for responsive web & mobile products
  • Collaborate with brand identity, editorial, web production, marketing strategy, product team, social media, UX, loyalty and other business stakeholders
  • Maintain digital standards & style guides to optimize branding
  • Stay current on design software, web and usability standards


  • Design or Interactive Media-related degree or equivalent experience in the interactive design field
  • 3 to 5 years experience (5+ preferred), digital marketing in an agency or equivalent environment
  • Portfolio of work samples that demonstrate ability to concept, design and translate ideas into workable solutions
  • Mastery of design tools such as Sketch, XD, Photoshop, Illustrator and InDesign. Experience with After Effects and other audio/video editing software a plus.
  • Demonstrates agility with design solutions
  • Strategic problem solver
  • Ability to tell a compelling story through design
  • Knowledge of production best practices in print, email and UX
  • Ability to prioritize projects to meet critical deadlines
  • Ability to work on varied projects, tight deadlines and a high volume of work
  • Great communication: verbal, written, and presentation in both individual and group settings
  • Must be legally authorized to work in the United States for any employer without sponsorship
  • Successful completion of interview required to meet job qualifications
  • Reliable, punctual attendance is an essential function of the position


  • Experience designing B2C integrated campaigns
  • Experience concepting, designing and delivering marketing creative
  • Established portfolio of branded creative
  • Intuitive understanding and empathy for everyday users: their motivators, their goals, their barriers
  • Ability to turn complex design challenges into innovative elegant solutions, and to put those solutions into tangible form
  • Ability to explain usability and user experience to other departments– in their language
  • Ability to run presentation meetings, design reviews, and creative workshops

Equal Opportunity Employer – Minorities/Women/Veterans/Disabled/LGBT


To apply for this job please visit www.linkedin.com.

Iztok Franko

I am passionate about digital marketing and ecommerce, with more than 10 years of experience as a CMO and CIO in travel and multinational companies. I work as a strategic digital marketing and ecommerce consultant for global online travel brands. Constant learning is my main motivation, and this is why I launched Diggintravel.com, a content platform for travel digital marketers to obtain and share knowledge. If you want to learn or work with me check our Academy (learning with me) and Services (working with me) pages in the main menu of our website.