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Senior Executive – Marketing & Partnership

Iztok Franko

Website AirAsia

Job Description

The Marketing Executive will be responsible for all aspects of marketing of airasia.com for the routes/hubs/ Line-of-Businesses (LOBs) assigned. This includes the development of airasia.com LOBs regionally. He/she will also be responsible to promote airasia.com’s products & portfolios assigned to him/her.
Reporting to the assigned HOD – the Marketing personnel will manage marketing initiatives, partnerships, distribution and market development activities for the assigned LOBs and projects with the related markets of airasia.com


  • To ensure healthy performance for all routes assigned & strive to achieve agreed business goals
  • Responsible for overall marketing, project management & market development activities for assigned portfolios
  • Creation, development and successful execution of marketing strategies using data tools & resources provided
  • Management of relationships with marketing partners that includes media agency, tourism partners and other business partners, externally & internally
  • Using creative/effective channels to maximize promotional opportunities for airasia.com in a cost-efficient manner, building a consistent level of “buzz” around the brand, driving conversion & bookings for the business
  • Acting as a Brand Ambassador for AirAsia – building on the awareness of  airasia.com as a global brand in the e-commerce space


  • Bachelor’s degree, Advanced Diploma or Diploma in Business Administration, Marketing, Mass Communication, Advertising or related discipline
  • At least 2 years working experience
  • Experience in working with government officials is a bonus, but not a must.
  • Strong understanding of e-commerce and usage of social media
  • Have basic knowledge of Indonesia’s market & consumer trends
  • Demonstrable passion for travel in general and with Asia in particular
  • Proficient in English. Additional language is Advantage.
  • Excellent verbal and written communication skills with the ability to converse with Senior Management and high-ranking figures
  • Excellent analytical skills and ability to understand data & campaign performance
  • Ability to manage multiple projects, both tactical and strategic in nature – achieving both time and budgetary deadlines
  • Ability to work in a fast-pace environment
  • A team player yet able to work independently
  • Ability to be agile and adaptable to change

We are all different – one talent to another – that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be the best. We committed to creating a diverse work environment and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

To apply for this job please visit airasia.eightfold.ai.

Iztok Franko

I am passionate about digital marketing and ecommerce, with more than 10 years of experience as a CMO and CIO in travel and multinational companies. I work as a strategic digital marketing and ecommerce consultant for global online travel brands. Constant learning is my main motivation, and this is why I launched Diggintravel.com, a content platform for travel digital marketers to obtain and share knowledge. If you want to learn or work with me check our Academy (learning with me) and Services (working with me) pages in the main menu of our website.