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Senior Digital Marketing Officer – Display / Remarketing

Iztok Franko

Website Qatar Airways

About the job

About The Role

The Senior Officer is responsible for strategizing and implementing first party audience strategy across Qatar Airways Globally. Successful candidates will be expected to manage campaigns in-house with assistance from Digital Agency and engage with third party providers to increase sales.

In addition to driving campaigns catering to the entire network, you will in charge of communicating strategies and taking inputs from other regional teams. The candidate also owns creative personalization projects along with working toward achieving sales targets.

Key Responsibilities

  • Plans, creates strategies and executes digital marketing campaigns across Display and Social Media platforms where necessary
  • Works on Digital Media Platforms like Google Ads, DV360 and other Display and Native advertising platform.
  • Creates and optimizes cross channel audience strategies to achieve best channel for communication, Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
  • Lead technology projects related to digital advertising from conception to roll out (including multi department relationships with Contracts, Marketing, IT, Procurement).
  • Expected to have full understanding of Martech stack – GMP, Analytics, CDPs to manage and deliver marketing campaigns to support Digital Marketing & Acquisition team
  • Strategy; set the short and long-term vision for every stage of the customer lifecycle, developing a strategy and roadmap to deliver the vision.
  • Contributes to projects on Data Management – be the protector of marketing data and adhere to company privacy and data management policies.
  • Journey Optimization; work with data teams to analyze the effectiveness of customer acquisition and retention campaigns and the impact they have on end-to-end customer experience.
  • Work with the agency and other regional teams within Qatar Airways in delivering campaigns with effective use of first party data
  • Strategize and grow the mobile business – app and web by replying first party audience strategy.
  • Works effectively with regional and local marketing teams to achieve a synchronized campaign implementation approach
  • Run analysis and tests across assigned channels and partners to maximize performance.
  • Lead finance processes, purchase order/insertion orders creation, performance monitoring and reporting, budget maintenance and invoicing/payments for the assigned channels, ensuring compliance with finance and procurement policies.
  • Perform other department duties related to his/her position as directed by the line manager or Head of the Department.
  • Create display creatives with dynamic elements, coordinate communication with suppliers, monitor results and suggests improvements thru analytics system in order to deliver the channel’s sales objective.
  • Negotiate global display deals with major publishers/suppliers.

Be part of an extraordinary story

Your skills. Your imagination. Your ambition. Here, there are no boundaries to your potential and the impact you can make. You’ll find infinite opportunities to grow and work on the biggest, most rewarding challenges that will build your skills and experience. You have the chance to be a part of our future, and build the life you want while being part of an international community.

Our best is here and still to come. To us, impossible is only a challenge. Join us as we dare to achieve what’s never been done before.

Together, everything is possible

Qualifications

About You

We are looking for a passionate and experienced professional to join the Digital Marketing and Acquisition Team.

  • Minimum qualification of bachelor’s degree or equivalent is essential.
  • 4+ years of job-related experience
  • Strong Analytics and numerical abilities and creative problem solving
  • Stakeholder Management; collaborate with a variety of stakeholders from across the business to identify opportunities for marketing technology to reduce costs, increase sales and improve efficiencies using different audience strategies.
  • Past experience managing a large Display Marketing programs
  • Understanding of Marketing Automation
  • Understanding of lifetime value of cookies and working with DMP other suites.
  • Ability to work on Marketing Suite products, Google Ads and Programmatic technologies.
  • Experience working in similar large company, advertising agency or technology platforms.
  • Knowledge of using Web Analytics platforms
  • Communication & Negotiation skills
  • Ability to work well within a team and independently
  • Incremental mind-set

About Qatar Airways Group

Our story started with four aircraft. Today, we deliver excellence across 12 different businesses coming together as one. We’ve grown fast, broken records and set trends that others follow. We don’t slow down by the fear of failure. Instead, we dare to achieve what’s never been done before.

So whether you’re creating a unique experience for our customers or innovating behind the scenes, every person contributes to our proud story. A story of spectacular growth and determination. Now is the time to bring your best ideas and passion to a place where your ambition will know no boundaries, and be part of a truly global community.

How To Apply

If you are interested to submit your application and feel you are a good fit for this role, please complete our application form and upload your CV for our review and consideration.

To apply for this job please visit www.linkedin.com.

Iztok Franko

I am passionate about digital marketing and ecommerce, with more than 10 years of experience as a CMO and CIO in travel and multinational companies. I work as a strategic digital marketing and ecommerce consultant for global online travel brands. Constant learning is my main motivation, and this is why I launched Diggintravel.com, a content platform for travel digital marketers to obtain and share knowledge. If you want to learn or work with me check our Academy (learning with me) and Services (working with me) pages in the main menu of our website.