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Senior Digital Analyst

Iztok Franko

Website Air New Zealand

Kia ora!

At Air New Zealand, we are building back better as we connect friends and whānau all over Aotearoa to each other and reconnect Kiwi’s to the World. To help accelerate creating these connections, we are doing things a little differently by reaping the benefits of operating in an Agile way, we call this Full Potential. We believe our new ways of working will help us deliver the best flying experience on Earth for our customers, make Air New Zealand the best place to work for our employees, and enable us to adapt to uncertainty and make decisions faster.

The Senior Digital Analyst role is responsible for delivering data-driven insights to drive sustained revenue growth and customer satisfaction.  This is an exciting opportunity to become part of a highly successful Digital Analytics & CRO Chapter that will support Air New Zealand in becoming a best-in-class digital airline retailer globally.

This role will deliver digital performance analytics to business stakeholders and digital channel owners to enable benchmarking and conversion rate optimisation to drive revenue, optimise online self-serve, and improve the digital customer experience.


The right candidate will have a passion for data, an understanding of digital and a drive to improve performance. We’re looking for a Senior Digital Analyst who is not only highly analytical and able to solve complex business questions using quantitative and qualitative datasets, but who is also experienced in the technical set up of digital analytics tools. Specifically, you’ll have extensive knowledge in relation to the implementation of digital analytics tracking across web and mobile and have demonstrable experience in the use of Google Tag Manager or other tag management technologies. App tracking knowledge is also beneficial.

You will thrive on analytics and have a good command of one or more of the leading digital analytics platforms to leverage user behaviour insights and identify customer pain points. Furthermore, you’ll be experienced in SQL for the manipulation of raw and aggregated datasets using Google BigQuery and be familiar with merging these tables with customer and commercial datasets for advanced analytics. You’ll also have documented experiences in growing conversion or other KPIs through providing data-driven recommendations via A/B Testing and CRO practices.

The ideal candidate will understand user behaviour and have an idea of how people view and use websites, what can persuade users to act, and will be aware of psychological triggers.

You’ll be good with people and able to confidently articulate performance insights to a wide stakeholder audience whilst being vocally curious and asking lots of questions.

What do we look for?

  • 5+ years of relevant experience in digital analytics.
  • Bachelor’s degree in business, mathematics, statistics, science, or any related field – or equivalent commercial experience.
  • Proven depth of knowledge in Google Analytics (GA UA/ GA4) and/or Adobe Analytics (Omniture) and ideally certified.
  • Experience with A/B/multivariate testing tools e.g. Optimizely, SiteSpect, Adobe Target or similar.
  • Hands on experience with web/mobile/app/media tagging strategies and implementation.
  • High level of experience in data analysis techniques and advanced Excel skills.
  • Comfortable with analysing datasets using SQL.
  • Documented experience in growing conversion or other KPIs through providing data-driven recommendations and A/B Testing
  • Passion for learning and always improving yourself and the team around you.
  • Ability to relay analytical insight to internal and external stakeholders with various levels of analytical and digital knowledge and at all levels of seniority
  • Meticulous attention to detail, with an overall passion for continual improvement and the impact analytics delivers.
  • Credible and articulate, with excellent communication, presentation and interpersonal skills


Next steps
Is this you? We are cleared for take-off, do you have the prowess to be our next Senior Digital Analyst to take our digital whanau to the next level?

Please refer to position description for more details and key responsibilities.

At Air New Zealand, we are proud supporters of diversity and inclusion and believe that the people are our greatest asset. While everything else we do in our operation can be replicated by our competitors, it is our people that truly set us apart. We nurture an environment that is holistically inclusive, diverse and collaborative. We are firm believers in celebrating differences and encouraging a workplace and culture where you can be yourself and thrive. We encourage diverse applicants including people with disabilities and other access needs to apply for our roles.

If you have access needs and encounter any accessibility barriers in the standard recruitment process please contact the recruiter listed on this job advert, so adjustments can be made to allow you to participate equitably in the recruitment and selection process.

Whāia te pae tawhiti kia tata. Ko te pae tata whakamaua, kia tina. “Seek to bring distant horizons closer. Once near, seize them and make them your reality.”

Recruiter details:
Dre Wilson

To apply for this job please visit jobs.airnewzealand.co.nz.

Iztok Franko

I am passionate about digital marketing and ecommerce, with more than 10 years of experience as a CMO and CIO in travel and multinational companies. I work as a strategic digital marketing and ecommerce consultant for global online travel brands. Constant learning is my main motivation, and this is why I launched Diggintravel.com, a content platform for travel digital marketers to obtain and share knowledge. If you want to learn or work with me check our Academy (learning with me) and Services (working with me) pages in the main menu of our website.