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Marketing Manager Americas

Iztok Franko

Website Qatar Airways

About the job

Qatar Airways have embarked on an exciting transformation journey to change how we interact with our customers. As part of this journey, we are now recruiting for the role of Marketing Manager Americas.

Based in New York, this is a senior marketing role responsible for managing 3 direct reports. You will be responsible for managing the planning of Marketing Campaigns (including B2B & B2C activities) within the Americas region.

Reporting to the Manager Digital & Marketing, you will manage the Digital & Marketing Operations team to develop the Region’s Marketing Campaign requirements for all B2B & B2C activities.

Specific Accountabilities Include

    • Manage and plan the Regional campaign requirements / objectives, and provide regionalised inputs and local insights to ensure relevance to the market context
    • Work with the Manager Digital & Marketing to develop and plan strategic brand B2B and B2C initiatives for the Americas region.
    • Establish, communicate and plan end to end B2B and B2C campaign timelines and deliverables with various stakeholders from planning campaign objectives, budget proposal, creative assets development proposal, post campaign, calendar and tracking reports.
    • Responsible for end to end campaign management
    • Liaise and work with Sales Teams to incorporate feedback and requirements while planning B2B and B2C campaigns objectives
    • Work with the Digital & Marketing Operations Manager and Key Stakeholders to design and develop core campaign processes and requirements (during pre-campaign planning phase) which facilitates scalability and efficiency of all B2B and B2C campaigns to support collaboration and communication among the Digital & Marketing Operations team (implementation phase).
    • Ensure timely delivery of all B2B & B2C campaigns / activities.
    • Ensure best use of the assigned Marketing budget in the most cost efficient way to achieve the agreed B2B and B2C campaign KPIs and budget to deliver best commercial performance.
    • Monitor closely the day to day Marketing Campaigns of the assigned region ensuring that the team is aligned with the established processes and timelines and provides regular tracking and reports to the leadership teams in the Regions and Head Office.
    • Monitor the performance of all B2B and B2C campaigns deployed across channels including offline marketing channels and digital paid, owned and earned
    • Work with the Digital and Marketing Operations Manager to plan and monitor channel performance with the help of comprehensive dashboards and performance tracking tools and take relevant actions to ensure the assigned regions / stations will achieve the objectives and KPIs for all B2B and B2C campaigns.

 

Be part of an extraordinary story

Your skills. Your imagination. Your ambition. Here, there are no boundaries to your potential and the impact you can make. You’ll find infinite opportunities to grow and work on the biggest, most rewarding challenges that will build your skills and experience. You have the chance to be a part of our future, and build the life you want while being part of an international community.

Our best is here and still to come. To us, impossible is only a challenge. Join us as we dare to achieve what’s never been done before.

Together, everything is possible

Qualifications

About you – The successful person will have:

    • Ideally a Bachelor’s Degree in a Marketing, Communications or a relevant field
    • A minimum of 6 years’ direct marketing and digital roles with strategic and hands on management style, prefer aviation, hospitality, transportation, or automotive background experience.
    • Minimum 5 years directly managing teams with a proven track record of employee development and performance.
    • Experience in corporate business acquisition, partnerships and loyalty marketing
    • Strong digital experience

 

Only US Citizens and US permanent Residents will be considered for the role. The position is not eligible for a visa sponsorship.

About Qatar Airways Group

Our story started with four aircraft. Today, we deliver excellence across 12 different businesses coming together as one. We’ve grown fast, broken records and set trends that others follow. We don’t slow down by the fear of failure. Instead, we dare to achieve what’s never been done before.

So whether you’re creating a unique experience for our customers or innovating behind the scenes, every person contributes to our proud story. A story of spectacular growth and determination. Now is the time to bring your best ideas and passion to a place where your ambition will know no boundaries, and be part of a truly global community.

To apply for this job please visit www.linkedin.com.

Iztok Franko

I am passionate about digital marketing and ecommerce, with more than 10 years of experience as a CMO and CIO in travel and multinational companies. I work as a strategic digital marketing and ecommerce consultant for global online travel brands. Constant learning is my main motivation, and this is why I launched Diggintravel.com, a content platform for travel digital marketers to obtain and share knowledge. If you want to learn or work with me check our Academy (learning with me) and Services (working with me) pages in the main menu of our website.