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Manager, Product Strategy and Analytics

Iztok Franko

Website Hawaiian Airlines

About the job

At Hawaiian Airlines, we are all about welcoming our guests with Hawaiian hospitality and aloha, and taking care of our people, our home and the communities we serve. Join our ‘ohana and be a part of an exciting team of professionals dedicated to serving our kama‘āina and introducing our islands to the world!

Position Summary

This role is critical to driving strategic revenue initiatives and special projects across the Revenue Management & Network Planning department and beyond. The role focuses on implementing new travel products and optimizing existing processes to drive passenger revenue at Hawaiian Airlines. Projects range in focus from implementation of new travel programs to design and improvement of internal processes to application of decision science for business decisions.


Key Responsibilities

  • Manage a team responsible for defining and executing ancillary product strategy and initiatives for assigned product areas such as Extra Comfort, Premium Cabin Upgrades, Bags, Neighbor Island Travel Program, etc.
  • Partner and work with cross functional teams to deliver a cohesive marketing strategy
  • Leverage data to develop strategy and analyses on product performance, industry trends and key market drivers
  • Work with departments across the Hawaiian Airlines organization to ensure sales and marketing placements and other touch points are being utilized successfully
  • Actively proxies for Director in meeting with all Commercial counterparts to monitor progress on joint projects, planning, coordination, implementation and analysis of actions relevant to department and/or assigned market group entities
  • Present new product initiatives and build business case for executive review
  • Project manage and prioritize product needs with business owners and IT resources
  • Report performance metrics to Commercial stakeholders on an ongoing basis to promote collaboration in analysis and optimization across product lines
  • Benchmark products in the marketplace, ensuring competitiveness and making recommendations for improvements
  • Manage relationships with vendors and IT supporting the product application, infrastructure, availability and implementation
  • Serve as product subject matter expert to corporate projects and initiatives
  • Working in a coordinated effort with Director to achieve Department goals, lead, develop, mentor and evaluate team members
  • Other duties as assigned

Minimum Requirements

  • Bachelor’s degree or equivalent years of experience
  • Five years of relevant work experience in analytical/quantitative roles such as market research, product marketing, statistics, financial analysis, revenue management or consulting
  • Knowledge and understanding of product management concepts, combined with knowledge of data tools & analysis techniques
  • Ability to analyze performance and results of products/initiatives and develop business cases for new product opportunities, enhancements or improvements
  • Ability to communicate effectively with customers, partners and management
  • Ability to multi-task and prioritize to meet deadlines in a fast-moving environment
  • Strong, demonstrated problem solving skills involving both business problems and people interactions
  • Strong written and verbal communication skills with demonstrated ability to communicate information accurately, clearly, professionally and concisely
  • Track record of using analysis to drive results and improve performance
  • Proficient in Excel, PowerPoint and other analytical tools
  • Proven strategic thinking and successful execution coordination


Preferred Qualifications

Graduate degree in business administration or quantitative/technical field (Analytics, Industrial Engineering, Statistics, Mathematics, Econometrics, etc.), or equivalent experience

  • Experience in the airline or travel related industries
  • E-commerce or direct marketing experience
  • Working knowledge of data visualizations platforms such as Tableau or Power BI

Applicant rank

Top 50% of 11 applicants

Job Details

Seniority Level

Mid-Senior level


  • Airlines/Aviation

Employment Type


Job Functions

  • Analyst
  • Marketing

To apply for this job please visit www.linkedin.com.

Iztok Franko

I am passionate about digital marketing and ecommerce, with more than 10 years of experience as a CMO and CIO in travel and multinational companies. I work as a strategic digital marketing and ecommerce consultant for global online travel brands. Constant learning is my main motivation, and this is why I launched Diggintravel.com, a content platform for travel digital marketers to obtain and share knowledge. If you want to learn or work with me check our Academy (learning with me) and Services (working with me) pages in the main menu of our website.