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Manager Loyalty

Iztok Franko

Website Vueling

You’ll lead a transformation of loyalty within Vueling, maximizing opportunities in the low cost loyalty / membership and subscription space to drive repeat customers and improve ancillary revenue.

At Vueling, we love things to happen. We always try to go one step further and do it better. More than a job – it’s a way of life.

That’s why we work together as a team made up of talented and passionate people, collaborating, supporting and complementing each other.

We are one of Europe’s leading low-cost airlines, with special relevance in the Spanish domestic market, as well as in France and Italy.

Job Purpose

The Manager of Loyalty Programs is responsible for leading a transformation of loyalty within Vueling through maximization of the Avios frequent flyer program, co-brand credit cards, and exploration of opportunities in the low cost loyalty / membership and subscription space to drive repeat customers and improve ancillary revenue. The appropriate candidate must be comfortable driving teams in product ideation, development, and performance and foster an agile working culture, led by our VY values, trust, collaboration, creativity, belonging and focus on achievement of goals, growth and success.

Main Responsibilities – Tasks

Loyalty Strategy Development:

  • Conduct industry and competitive analysis to understand consumer and customer purchase drivers and relevant trends/developments for loyalty programs and co-brand card within the EU and ULCC/LCC landscape worldwide.
  • Update and maintain loyalty business strategy (including growing current non-flight redemption offerings and identifying new offerings) to meet consumer and customer expectations and drive desirability of the Avios frequent flyer program.
  • Create and obtain support for business cases to invest in and prioritize loyalty initiatives.
  • Determine opportunity for inclusion of membership or subscription programs for Vueling to remain in the consideration set for our markets and drive ancillary revenues.
  • Improve the co-brand credit card portfolio to drive consumer spend and redemption to maximize engagement with Vueling.
  • Develop a team to drive respective portfolio strategies to maximize growth and improve RPSS utilizing loyalty programs.
  • Create and monitor applicable KPIs to ensure consistent business awareness and quickly adapt to changing market conditions and behavior.
  • Communicate with brand and communications marketing, operations, revenue management, and sales enablement teams on go-to-market strategies to drive successful launch and adoption of Vueling’s loyalty programs.
  • May perform other responsibilities as assigned. Responsibilities and duties may change when circumstances dictate (e.g., emergencies change in workload, rush jobs, or technical developments).


  • Bachelor’s degree or equivalent experience in Business Administration, International Business, Marketing, or a related field.


  • 3+ years of experience, significant preference for prior experience in loyalty, subscription programs, or co-brand card portfolios.


  • Ability to take ideas and turn them into tangible assets by working with all team members across the organization.
  • Ability to accurately forecast revenue and costs through ongoing review of drivers and assumptions.
  • Excellent written and verbal communication skills.
  • Proven ability to influence cross-functional teams.
  • The ability to work with conflicting priorities and multi-task in a fast-paced organization where priorities can sometimes pivot quickly. Strong attention to detail, time/project management, and organization skills. Can balance multiple projects in a fast-paced environment.
  • Curiosity.
  • Leader.
  • Analytical.
  • Communicator.
  • Trustworthy.
  • Process Orientation.
  • Team Player.


  • English.
  • Spanish.


  • High proficiency with Excel and data analysis and working knowledge of all MS Office is necessary to perform daily duties.




People Manager 4 – M2

Our benefits 💛

Every single person who works with us is unique. And we want your experience of working at Vueling to be just as unique. Our employee benefits include staff travel, discounts, flexible working model and much more!


To apply for this job please visit careers.vueling.com.

Iztok Franko

I am passionate about digital marketing and ecommerce, with more than 10 years of experience as a CMO and CIO in travel and multinational companies. I work as a strategic digital marketing and ecommerce consultant for global online travel brands. Constant learning is my main motivation, and this is why I launched Diggintravel.com, a content platform for travel digital marketers to obtain and share knowledge. If you want to learn or work with me check our Academy (learning with me) and Services (working with me) pages in the main menu of our website.