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Manager, Ancillary Revenues

Iztok Franko

Website Air Canada

About the job


Job Description

Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.

The Manager, Ancillary Revenues is responsible to develop, manage, grow and be accountable for the Ancillary Revenues at Air Canada. This position reports to the Sr Manager Ancillary Revenues. This incumbent should be based in Montreal.

  • Develop Air Ancillary plan including setting financial targets and action steps
  • Identify opportunities to grow existing ancillary revenues by optimizing existing products such as seats, bag, upgrades
  • Expand branded fares strategy by analyzing customer behavior, associating ancillaries to fare products, and generating upsell opportunities
  • Liaise with Liaise with Revenue Management to ensure the ancillary revenue proposition works in concert with our fare offering
  • Expand Ancillary product portfolio
  • Keep abreast of competitive changes and industry developments to capitalize on opportunities to grow tariff related ancillary revenues
  • Liaise with external suppliers and our internal IT department to improve the process for implementing new ancillary products
  • Develop marketing campaigns for Ancillaries
  • Ensure Ancillary offering matches Brand experience
  • Participate in implementing cross-selling strategy with our partners to improve customer delivery, facilitate ancillary developments with our partner airlines and increase ancillary revenues
  • Work closely with the Fare Implementation team for day-to-day pricing changes and when external distribution of ancillaries is required
  • Stay abreast of Legal and regulatory requirements as they pertain to the sale of Ancillaries
  • Liaise with various stakeholders within Air Canada to ensure the development of ancillary products remain consistent with our overall customer value proposition and commercial objectives.


  • University Degree is required. Specialization in Business or Marketing is a definite asset
  • Airline revenue management experience is required
  • Experience in managing and developing direct reports
  • Sound understanding of ancillary sales is an asset
  • Experience in developing, implementing and monitoring a pricing strategy
  • Critical thinking with an ability to identify and understand problems and propose solutions
  • Strong ability to manage risk
  • Strong leadership skills with high ability to lead and influence people
  • Strong interpersonal and communication skills
  • Proficiency with Excel, Word and Power Point applications

Conditions Of Employment

  • Candidates must be eligible to work in the country of interest, at the time any offer of employment is made and seeking any required work permits/visas or other authorizations which may be required is the sole responsibility of the candidates applying for this position.

Linguistic Requirements

Based on equal qualifications, preference will be given to bilingual candidates.

Diversity and Inclusion

Air Canada is strongly committed to Diversity and Inclusion and aims to create a healthy, accessible and rewarding work environment which highlights employees’ unique contributions to our company’s success.

As an equal opportunity employer, we welcome applications from all to help us build a diverse workforce which reflects the diversity of our customers, and communities, in which we live and serve.

Air Canada thanks all candidates for their interest; however only those selected to continue in the process will be contacted.

To apply for this job please visit www.linkedin.com.

Iztok Franko

I am passionate about digital marketing and ecommerce, with more than 10 years of experience as a CMO and CIO in travel and multinational companies. I work as a strategic digital marketing and ecommerce consultant for global online travel brands. Constant learning is my main motivation, and this is why I launched Diggintravel.com, a content platform for travel digital marketers to obtain and share knowledge. If you want to learn or work with me check our Academy (learning with me) and Services (working with me) pages in the main menu of our website.