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Director Marketing Comm & Merchandising

Iztok Franko

Website JetBlue

About the job

Position Summary

The Director MarCom and Merchandising is a seasoned marketing professional, digitally led and preferable with retail and/or ecommerce experience. They will be responsible for overseeing marketing communication for JetBlue across all customer touch points, communications channels, and marketing campaigns. This Director has a particular focus on bringing together a robust customer communication strategy and merchandising approach. The Director is responsible for driving revenue and building first choice brand scores. This leader will help drive a transformation program to support the evolution of our marketing communications at a critical time for the business as we rebuild following the 2020 pandemic and the impact on the airline sector.

Reporting in to the VP, Marketing, the Director will be a key leader with the remit to reassert JetBlue in the marketplace to drive demand as well as positioning the brand for future growth. The Director is a high involvement leader who directs a team that executes its work in deep partnership with matrix teams throughout the airline as well as through external business partners, notably our agency of record. The Director is skilled at building and maintaining relationships at all levels within and outside the organization and delivering results on high impact projects, and exhibits the JetBlue values of Safety, Caring, Integrity, Passion and Fun.

Essential Responsibilities

  • Ability to lead a transformational agenda to reset ways for working to become digitally-led and merchandising
  • Lead the development and execution of all external marketing strategies and communications, including but not limited to advertising campaigns, branded content, social media, sponsorships, buzz initiatives, regional marketing, and consumer promotions
  • Establish comprehensive Customer communication calendars and plans across channels
  • Oversee relationships with creative and media agencies
  • Drive revenue through efficient and dynamic media buying
  • Lead in-house design teams to ensure that everything is consistent in design and voice
  • Take a significant role in the development of crewmembers to support the engagement, growth, goal achievement, and development of the succession plan for the department
  • Other duties as assigned

Minimum Experience And Qualifications

  • Bachelor’s degree in marketing or related discipline
  • Seven (7) years’ experience in marketing communications
  • Five (5) years management experience leading and developing direct reports
  • Strong written and verbal communication skills
  • Strong interpersonal skills and ability to work across wide range of departments and business partners
  • Expert understanding of all media vehicles such as digital performance, search, website, social media, email and proven track record of compelling and effective content and communications in all
  • Proven successes in innovative marketing campaigns and design principles
  • Ability to direct multiple projects simultaneously
  • Ability to influence and inform executive leadership
  • Ability to build and maintain Client Relationships, especially agency relationships
  • Ability to maintain customer focus
  • Experience developing and maintaining budgets
  • Ability to present to various level throughout the organization
  • Available for moderate overnight domestic and international travel (up to 20%)
  • In valid possession of travel documents with the ability to travel in and out of the United States
  • Able to work flexible hours and be available for an emergency response on short notice
  • Pass a ten (10) year background check and pre-employment drug test
  • Must be legally eligible to work in the country in which the position is located

Preferred Experience And Qualifications

  • Master’s degree/MBA
  • Ability to adapt to a a dynamic work environment and deliver results
  • Ability to think Strategically
  • Ability to coach and motivate others,
  • Ability to manager processes
  • Ability to conduct and interpret marketing research

Working Conditions

Crewmember Expectations:

  • Regular attendance and punctuality
  • Potential need to work flexible hours and be available to respond on short-notice
  • Well-groomed and able to maintain a professional appearance
  • When working or traveling on JetBlue flights, and if time permits, all capable crewmembers are asked to assist with light cleaning of the aircraft
  • Must be an appropriate organizational fit for the JetBlue culture, that is, exhibit the JetBlue values of Safety, Caring, Integrity, Passion and Fun
  • Must fulfill safety accountabilities as prescribed by JetBlue’s Safety Management System
  • Promote JetBlue’s #1 value of safety as a Safety Ambassador, supporting JetBlue’s Safety Management System (SMS) components, Safety Policy and behavioral standards
  • Identify safety and/or security concerns, issues, incidents or hazards that should be reported and report them whenever possible and by any means necessary including JetBlue’s confidential reporting systems (Aviation Safety Action Program (ASAP) or Safety Action Report(SAR))
  • Responsible for adhering to all applicable laws, regulations (FAA, OSHA, DOT, etc.) and Company policies, procedures and risk controls
  • Uphold JetBlue’s safety performance metric goals and understand how they relate to their duties and responsibilities

Equipment

  • Computer and other office equipment
  • Mobile smartphone

Work Environment

  • Traditional office environment

Physical Effort

  • Generally not required, or up to 10 pounds occasionally, 0 pounds frequently. (Sedentary)

Seniority Level

Director

Industry

  • Airlines/Aviation
  • Hospitality
  • Leisure, Travel & Tourism

Employment Type

Full-time

Job Functions

  • Marketing
  • Sales

To apply for this job please visit www.linkedin.com.

Iztok Franko

I am passionate about digital marketing and ecommerce, with more than 10 years of experience as a CMO and CIO in travel and multinational companies. I work as a strategic digital marketing and ecommerce consultant for global online travel brands. Constant learning is my main motivation, and this is why I launched Diggintravel.com, a content platform for travel digital marketers to obtain and share knowledge. If you want to learn or work with me check our Academy (learning with me) and Services (working with me) pages in the main menu of our website.