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The Director MarCom and Merchandising is a seasoned marketing professional, digitally led and preferable with retail and/or ecommerce experience. They will be responsible for overseeing marketing communication for JetBlue across all customer touch points, communications channels, and marketing campaigns. This Director has a particular focus on bringing together a robust customer communication strategy and merchandising approach. The Director is responsible for driving revenue and building first choice brand scores. This leader will help drive a transformation program to support the evolution of our marketing communications at a critical time for the business as we rebuild following the 2020 pandemic and the impact on the airline sector.
Reporting in to the VP, Marketing, the Director will be a key leader with the remit to reassert JetBlue in the marketplace to drive demand as well as positioning the brand for future growth. The Director is a high involvement leader who directs a team that executes its work in deep partnership with matrix teams throughout the airline as well as through external business partners, notably our agency of record. The Director is skilled at building and maintaining relationships at all levels within and outside the organization and delivering results on high impact projects, and exhibits the JetBlue values of Safety, Caring, Integrity, Passion and Fun.
Minimum Experience And Qualifications
Preferred Experience And Qualifications
To apply for this job please visit www.linkedin.com.
I am passionate about digital marketing and ecommerce, with more than 10 years of experience as a CMO and CIO in travel and multinational companies. I work as a strategic digital marketing and ecommerce consultant for global online travel brands. Constant learning is my main motivation, and this is why I launched Diggintravel.com, a content platform for travel digital marketers to obtain and share knowledge. If you want to learn or work with me check our Academy (learning with me) and Services (working with me) pages in the main menu of our website.
Diggintravel - Smarter Travel Marketing
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