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Digital Product Researcher

Iztok Franko

Website British Airways

Job Description

Digital Product Researcher

The Digital Product & Experience team within British Airways is responsible for creating customer-facing products that are innovative, effective and will change the experience of flying for the better.

We’re investing in building a first-class product team and are looking for talented Digital Product Researchers to join us.

What you’ll do:

  • Work in multidisciplinary teams with designers, UX copywriters, product owners, analysts and developers to plan and execute research across all stages of the design process.
  • Plan and manage UX research projects across products and share findings with the research team, product teams and relevant stakeholders.
  • Collaborate with the Analytics, Optimisations and Customer Experience teams to ensure UX research is aligned with and informed by their work.
  • Be comfortable with both Qualitative and Quantitive research, working formatively (discovery) and evaluating (testing and optimisation)
  • Produce high-quality deliverables that translate research findings into compelling and actionable insights.
  • Manage and support the documentation of research and sharing with stakeholders
  • Champion the needs of the users, ensuring our digital experiences meet and go beyond their needs.
  • Planning, conducting and delivering research studies. Writing research briefs, recruitment screeners, creating discussion guides, moderating interviews, analysis qualitative and quantitative results and produce and other research assets.

What you will bring to the team:

  • Excellent communication and interpersonal skills.
  • Confident and capable of running and facilitating workshops and moderated and unmoderated usability research
  • Familiarity and experience in a wide range of qual and quant approaches, with an understanding of how best to utilise these (individually, as well as in tandem) to address the project objectives.
  • High standard of report writing, making it easier for Stakeholders to connect the dots with clear communication and actionable recommendations.
  • Understanding of the Double Diamond methodology
  • Bachelor’s Degree (or higher) in Psychology, Human-Computer Interaction, Anthropology, Product Design, or related fields, or relevant professional experience.
  • Experience working in a variety of sectors with a digital focus. Working within a corporate or agency environment would be beneficial
  • Experience of: using remote research tools like Userzoom UserTesting or similar, Agile and working with consumer facing, revenue-generating products

What British Airways can offer you?

  • A competitive salary commensurate to your experience.
  • A commitment to helping you grow, challenge yourself & progress professionally. We have set up clear career pathways and mentoring programmes to support you in achieving that.
  • Flexible on working locations, with a Central London base alongside our head office near Heathrow.
  • Travel benefits and discounts for friends & family.

We are an equal opportunities employer and value diversity at British Airways. We do not discriminate on the basis of race, religion, age, marital status, veteran status or disability status. This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. However, this job description us not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position.

At British Airways, we take huge pride in our past – but we’re looking to the future as an airline that loves embracing the best of modern Britain. Our country’s creativity, diversity, style, wit and warmth are the same special qualities that make us who we are.

If you’re made of the same qualities as us, you could soon be part of the next chapter of our story. Together as one team, we’re connecting Britain with the world and the world to Britain like no one else.

To apply for this job please visit careers.ba.com.

Iztok Franko

I am passionate about digital marketing and ecommerce, with more than 10 years of experience as a CMO and CIO in travel and multinational companies. I work as a strategic digital marketing and ecommerce consultant for global online travel brands. Constant learning is my main motivation, and this is why I launched Diggintravel.com, a content platform for travel digital marketers to obtain and share knowledge. If you want to learn or work with me check our Academy (learning with me) and Services (working with me) pages in the main menu of our website.