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Digital Product Owner

Iztok Franko

Website Virgin Atlantic

About the job

Salary: Competitive

Hours: Full Time

Location: Crawley

Contract: Permanent

Closing Date: 03/03/2021

In a nutshell:

At Virgin Atlantic, we’re just as passionate as we’ve always been about becoming the most loved travel company. It’s been an uncertain time, for us, for everyone. There’s been ups and downs, some successes, and some sadness. One thing we know for sure – this period has shown that when we combine our brand with the power of amazing people, we make something truly magical.

Virgin Atlantic is still proudly flying, creating the same fabulous flight experience we’re famous for, and we’re busily laying the foundations for a profitable future. We know that the right people are key to creating success – so we’re looking for someone brilliant to join our team and help us achieve our vision. Perhaps that’s you? We’d love to find out.

In this exciting Digital Product Owner role you will own a portfolio of digital products that customers experience on the full end to end journey.

You will understand the overall customer journey to ensure we are giving seamless experiences across all product types, touchpoints, channels. Be part of a small, high performing team, focusing effort on the products and experiences that will have the biggest impact on revenue, engagement, and NPS.

In this role you will need to have a forensic understanding of customer and data insight, the ability to shape, define and deliver a product from scratch – and influence stakeholders to get buy in to deliver a best in class digital product. You’ll use cross-team matrix working to develop and deliver business requirements, journey optimisation and experience improvements, and use Agile delivery methods and industry-standard tools to identify improvements and opportunities and then measure the outcomes and benefits

Day to Day:

In this role your key accountabilities will include:

Requirements Elicitation & Backlog Management

The ability to Gather and Validate requirements from key stakeholders across the organisation, to ensure every need is captured and translate into Epics, Features and ultimately User Stories that can be understood by developers.

User Experience and Customer Research

The ability to work with UX researchers to have a deep understanding of customer drivers and behaviour. Work with stakeholders to find a balance between customer requirements and business requirements so that both needs are met through the product.

Digital Product Development

The understanding of mobile Digital development for mobile-first websites serving a complex product and customer lifecycle (given VA as an airline and holiday operator) and creating valuable experiences that customers love to use.

Test, Measure, Learn with Key Performance Indicators

You’ll need to ensure performance is being tracked through multiple lenses. Be able to monitor performance against a set of KPIs and take corrective action should the product not be performing.

Stakeholder management in a resource constrained environment

Ability to form strong working relationships with a wide range of stakeholders, processing a variety of inputs and ideas, suggesting a path through, and getting buy-in through data, evidence, diplomacy, and in time a track record of value delivery.

About you:

Are you a Digital Product Owner looking for a new challenge? Would you like to own and develop cutting edge products in an Agile environment? If so apply today and join us on our mission to become the UK’s most loved travel company!

Required experience:

  • Excellent digital/technology experience as a Digital Product Owner / Manager, related role
  • Working in cross-functional teams and matrix working to build, shape, optimise and deliver digital products
  • Agile delivery methods and confident in running ceremonies
  • Using technologies such as Azure DevOps / Jira, Adobe Analytics, Adobe Target, Content Square, Foresee (or other similar tools and platforms)
  • Excellent stakeholder management and the ability to easily form effective cross-team working relationships


We look forward to hearing from you!

To apply for this job please visit www.linkedin.com.

Iztok Franko

I am passionate about digital marketing and ecommerce, with more than 10 years of experience as a CMO and CIO in travel and multinational companies. I work as a strategic digital marketing and ecommerce consultant for global online travel brands. Constant learning is my main motivation, and this is why I launched Diggintravel.com, a content platform for travel digital marketers to obtain and share knowledge. If you want to learn or work with me check our Academy (learning with me) and Services (working with me) pages in the main menu of our website.