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Digital & Marketing Operations Officer – Riyadh

Iztok Franko

Website Qatar Airways

About the job

Following the announcement of flights resumption to Riyadh, KSA and in preparation for our operations in this market, we will be looking to recruit the role of Digital & Marketing Operations Officer.

Takes the initiative to execute all required Digital & Marketing Campaigns activities, as well as B2B & B2C activities to support meeting the key KPIs of Revenue, Brand awareness, Corporate penetration, Digital Direct and Loyalty.

Monitors closely the day to day Digital and Marketing Campaigns ensuring that regular tracking is managed and reported to the leadership teams in the Regions and Head Office.

Operational Accountabilities

    • Planning and implementation of promotional offer, value-add and ancillary product propositions, and loyalty initiatives to achieve revenue, yield improvement, and digital penetration targets
    • Act as the subject matter expert on the assigned region / stations’ B2B & B2C campaign process and tools
    • Ensuring the implementation of the end-to-end campaign processes and procedures that support all B2B & B2C campaigns / activities are as per the agreed SOP and QR Standards
    • Collaborate with key internal stakeholders (for assigned region such as Loyalty, Digital Direct, Digital & Marketing Operations) to maintain campaign processes and requirements to support collaboration and communication among the Digital & Marketing Campaign Hub.
    • Manage, coordinate and communicate with external stakeholders (media agency / suppliers/ publishers/ partners) on deployment of all B2B & B2C campaigns for assigned region/ stations
    • Analyse web traffic data and ROI of all digital marketing activities/campaigns and provide the summary repots to the Management.
    • Initiate effective marketing planning and measurement tools/processes as well as deliver standardized reports based on clearly set KPIs and metrics for all B2B & B2C campaigns.

Be part of an extraordinary story

Your skills. Your imagination. Your ambition. Here, there are no boundaries to your potential and the impact you can make. You’ll find infinite opportunities to grow and work on the biggest, most rewarding challenges that will build your skills and experience. You have the chance to be a part of our future, and build the life you want while being part of an international community. Our best is here and still to come. To us, impossible is only a challenge.

Join us as we dare to achieve what’s never been done before.

Qualifications

The successful candidate will have the following qualifications and skills:

    • Strong experience required in Marketing as well as Digital
    • Previous experience in Digital marketing is essential
    • Experience in corporate business acquisition, partnerships and Loyalty marketing is required
    • Overall Marketing fundamentals including Brand awareness techniques
    • Loyalty marketing
    • Command of English language

Preferred

    • Airline related metrics and business requirements
    • Expertise in Acquisition, Converstion and Retention techniques
    • Expertise in all digital tracking and monitoring aspects as well as reporting tools
    • Fluency in a relevant second language for the region

About Qatar Airways Group

Our story started with four aircraft. Today, we deliver excellence across 12 different businesses coming together as one. We’ve grown fast, broken records and set trends that others follow. We don’t slow down by the fear of failure. Instead, we dare to achieve what’s never been done before. So whether you’re creating a unique experience for our customers or innovating behind the scenes, every person contributes to our proud story. A story of spectacular growth and determination.

Now is the time to bring your best ideas and passion to a place where your ambition will know no boundaries, and be part of a truly global community.

Seniority Level

Mid-Senior level

Industry

  • Airlines/Aviation
  • Aviation & Aerospace
  • Package/Freight Delivery

Employment Type

Full-time

Job Functions

  • General Business

To apply for this job please visit www.linkedin.com.

Iztok Franko

I am passionate about digital marketing and ecommerce, with more than 10 years of experience as a CMO and CIO in travel and multinational companies. I work as a strategic digital marketing and ecommerce consultant for global online travel brands. Constant learning is my main motivation, and this is why I launched Diggintravel.com, a content platform for travel digital marketers to obtain and share knowledge. If you want to learn or work with me check our Academy (learning with me) and Services (working with me) pages in the main menu of our website.